TikTok
Programs & Publisher Manager, Entertainment - TikTok Content Operations - London
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About the Team
The UK Content team partners with the country’s leading broadcasters, digital publishers, and creators across entertainment, sport, and news organizations to accelerate content growth and scale on TikTok.
Overview of Role
We are seeking a positive, self-motivated, and highly organised Programs & Publisher Manager to lead partner-facing initiatives that enable entertainment publishers to accelerate content growth and elevate quality on TikTok.
The role will oversee the rollout of high-impact growth programs and manage a portfolio of publisher partners, helping them optimise performance, scale their presence, and increase the supply of high-quality content on the platform.
Key Responsibilities
Program Management
- Execute program concepts and initiatives to accelerate entertainment content in the UK
- Support on and lead end-to-end project management for entertainment programs, optimising performance for maximum impact.
- Define, establish, and track key metrics to measure program success and inform continuous improvement.
- Deliver regular performance reports and provide actionable insights to refine program execution.
- Maintain strong communication with Product and Global Entertainment teams to ensure seamless program execution.
- Coordinate with XFN partners such as Finance, Procurement, Legal, Marketing, GBS, and Comms to ensure accurate budget tracking, smooth administrative processes, and compliance with financial, policy and legal requirements.
- Manage and negotiate with external suppliers to execute programs and events, ensuring alignment on deliverables, timelines, and quality standards.
- Manage in-app programming for campaigns, ensuring operational excellence across set up, execution and reporting.
- Liaise with XFN teams to improve processes and ensure smooth execution of features e.g. Search, ads, Nova
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Publisher Management
- Manage a portfolio of UK entertainment publishers to drive their growth and success on TikTok
- Partnership development and negotiation of contractual agreements with publishers and/or industry bodies around cultural tenetpoles.
- Act as the UK market expert for product teams, communications and policy teams - translating publisher needs and industry trends into actionable insights that inform business direction.
- Support content and IP acquisition efforts, expanding the breadth of content and enhancing the overall user experience.
- Equip partners to make the most of TikTok’s tools, analytics, and best practices, driving stronger content performance, engagement, and business outcomes.
- Engage and support publishers at scale through effective community management and streamlined communication channels.
Qualifications
Minimum Qualifications:
- Proven media experience in either partner management, TV/Film social content, or a similar role.
- Excellent communication and relationship-building skills
- An interest and local knowledge of entertainment and fan content on TikTok
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- Strong understanding of the digital content landscape and UK/global media landscape
- Ability to analyze data and metrics to inform decisions
- Demonstrated ability to work independently and manage multiple projects simultaneously
- Familiarity with the local market and cultural nuances
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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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