Apple
Prompt Engineer – AI Sales Training & Video Content
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Summary We are seeking a Prompt Engineer to design, build, and optimize AI-driven sales training content. This role focuses on creating structured prompts, workflows, and scripts that generate high-quality sales skills training materials, including AI-generated videos, role-play simulations, and coaching scenarios.
The ideal candidate combines strong writing ability, sales training knowledge, and hands-on experience with generative AI tools. You will work closely with sales enablement leaders and instructional designers to develop scalable AI-powered training experiences for sales teams.
Description AI Prompt Design & Optimization: Design, test, and refine prompts that generate high-quality sales training content Develop structured prompt frameworks for role-play scenarios, objection handling, discovery conversations, and coaching feedback Continuously optimize prompts to improve accuracy, realism, and instructional value AI Video Training Development: Create scripts and prompts for AI-generated training videos Design scenario-based training modules using AI video tools Produce realistic sales conversations and demonstrations for training purposes Sales Training Content Creation: Build AI-generated learning modules focused on core sales skills such as: discovery and questioning objection handling negotiation value articulation closing techniques Develop simulated customer conversations and role-play exercises Generate coaching guides and feedback frameworks Workflow & System Development: Create repeatable prompt systems for scalable content production Build libraries of prompts and templates for different training scenarios Collaborate with product, sales enablement, and learning teams to integrate AI into training workflows Experimentation & Improvement: Test emerging AI tools for training and video generation Evaluate output quality and continuously improve prompt strategies Analyze user feedback from sales teams to refine training content Success Metrics: Quality and realism of AI-generated training scenarios Adoption of AI-generated training by sales teams Speed and scalability of content production Improvement in sales skill development metrics
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Minimum Qualifications Experience working with generative AI tools (e.g., ChatGPT, Claude, Gemini, Midjourney, AI video platforms) Strong writing and editing skills Understanding of modern sales methodologies (e.g., consultative selling, MEDDICC, Challenger, SPIN) Experience in sales enablement, training, instructional design, or sales operations Ability to structure prompts that generate consistent, high-quality outputs Analytical mindset and ability to iterate through experimentation
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Preferred Qualifications Experience building AI-generated training or educational content Familiarity with AI video platforms (e.g., Synthesia, HeyGen, Tavus, etc.) Background in sales coaching or sales leadership Experience building prompt libraries or AI workflows Knowledge of learning design or adult learning principles
At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more
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Role Number: 200666740-2114
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