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If you’re looking to take an exciting new direction with your HSBC career, an internal move can open the door to many opportunities, allowing you to take on a new challenge, and develop your skills. Bring your knowledge of our brand to a new role and grow yourself further.
We are currently seeking an experienced professional to join our team in the role of Proposition Manager.
first direct’s built on doing things differently — and we’re looking for someone who can help us grow even smarter. As Proposition Manager, you’ll own our acquisition strategy across paid, owned and partner channels, hitting current account growth targets while keeping Cost per Acquisition (CPA) efficient and sustainable. You’ll also spot opportunities to bring more ‘New to Bank’ customers into other products where it genuinely improves outcomes and performance.
A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.
In this role you will:
- Own and evolve the current account acquisition plan to deliver volumes in line with Financial Resource Planning (FRP), within CPA targets
- Run a clear performance cadence (weekly/monthly) with actions, decisions and risks called out early
- Build and deliver a test-and-learn roadmap across audiences, offers, creative and landing journeys to lift conversion and efficiency
- Partner with Risk to understand scorecards and optimise the balance between approval rates and customer quality
- Work with Digital/Journeys/Product to improve the application journey (drop-off, speed, clarity, eligibility and Identification & Verification)
- Build a partner pipeline (affiliates, aggregators and strategic partners) that adds incremental, high-quality growth
- Identify and size opportunities to acquire into other lines of business (or cross-sell post-acquisition) with product owners
- Lead cross-functional delivery across Marketing, Digital, Analytics, Finance, Ops and agency/partner teams
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To be successful in this role you should meet the following requirements:
- Proven experience driving acquisition for digital products (ideally current accounts or similarly regulated products) across paid, owned and partner channels
- Strong commercial grip: comfortable managing to volume targets, CPA, and channel mix trade-offs
- Test-and-learn mindset with hands-on experience running experiments and improving funnels/conversion rates
- Confidence working with data and performance reporting (you don’t need to be a data scientist, but you do need to be data-led)
- Solid stakeholder management — able to align Marketing, Product, Risk, Ops and external partners without drama
- Practical understanding of customer journeys and optimisation levers (landing pages, eligibility flows, drop-off drivers, Identification & Verification)
- Partner/affiliate experience (or the curiosity and structure to build it quickly) with a focus on incremental quality growth would be an advantage
- Clear communicator who can turn insight into decisions, and decisions into delivery
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If you are an HSBC Contractor and wish to apply to this role, click here.
To support you with putting your best foot forward for our internal opportunities, you are invited to take advantage of our CV and Interview workshops, hosted by our Talent Acquisition team. To find out more and register to attend please click this link.
Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, socio-economic background or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.
If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk via hsbc.recruitment@hsbc.com.
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