License to PR
Public Relations Account Manager
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Join License to PR
At License to PR (www.licensetopr.co.uk), we create campaigns that people talk about.
We're a specialist consumer PR agency working with some of the world's biggest entertainment, licensing and consumer brands, delivering campaigns that combine media relations, influencer marketing, celebrity engagement, experiential events and creative storytelling. From blockbuster entertainment launches to consumer product campaigns, we help brands earn attention through ideas that resonate with audiences and deliver measurable commercial results.
We're looking for an experienced Account Manager to join our collaborative team of experienced PRs. This is a senior client-facing role for someone who loves creating newsworthy campaigns, has outstanding media relationships and thrives on delivering high-profile consumer PR and corporate communications.
You'll be trusted to lead campaigns independently and manage client relationships, while benefiting from direct access to the Directors for fast decision-making, ongoing support and the opportunity to learn from experienced senior PR professionals as you help drive the continued growth of the agency.
Location
Fully remote (UK). This role is home-based, with travel to London required approximately once a month for client meetings, networking, client entertainment, events and trade shows, sometimes at short notice. Additional travel may occasionally be required to support client campaigns and events across the UK.
This is a role built on trust and accountability. We’re looking for someone who thrives in a remote working environment, takes ownership of their workload, prioritises effectively, and consistently delivers high-quality results. The successful candidate will have a strong work ethic, excellent self-management skills, and a proven ability to maintain productivity while benefiting from the flexibility that remote working provides.
The Role
As Account Manager, you'll be responsible for leading integrated consumer PR campaigns from initial brief through to evaluation. You’ll also have the skills needed to support on B2B trade accounts during busier periods.
On the consumer side, you'll develop creative campaign ideas that capture the attention of national media, oversee their execution and ensure exceptional client service throughout. You'll have an excellent understanding of the UK consumer media landscape, an established network of journalist contacts and a proven ability to secure high-quality national print, online and broadcast coverage through compelling storytelling and strategic media relations.
Working alongside Directors, you'll play an important role in shaping campaign strategy, contributing to new business and identifying opportunities that help our clients stand out in increasingly competitive markets.
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What You'll Do
Campaign Leadership
- Lead integrated consumer PR campaigns from ideation and strategy through to execution, evaluation and reporting.
- Develop original campaign concepts and news hooks designed to generate national consumer media coverage and cultural relevance.
- Support the Trade PR team during busy periods to draft copy, book advertising, manage press release approvals system, collate coverage and update clients under the guidance of a Director/Account Director.
- Confidently manage multiple client accounts simultaneously, ensuring campaigns are delivered on time, within budget and to an exceptional standard.
- Identify opportunities to maximise campaign impact through partnerships, celebrity engagement, influencer activity and experiential PR.
- Produce insightful post-campaign analysis, evaluating performance against objectives and identifying future opportunities.
Media Relations
- Build and maintain outstanding relationships with national consumer, lifestyle, entertainment and broadcast media.
- Adapt seamlessly between consumer storytelling and support on retained B2B communications depending on client priorities and seasonal workloads.
- Secure high-impact coverage across print, online, television, radio and digital platforms.
- Develop compelling media angles, exclusives and reactive opportunities that generate meaningful earned coverage.
- Lead media sell-in for product launches, campaigns, events and seasonal activity with confidence and persistence.
- Maintain an excellent understanding of the evolving media landscape, identifying emerging opportunities for clients.
- Support the team at key trade industry events eg Brand Licensing Europe, client showcase screening events, and trade reporting during busy periods.
Events & Experiential
- Lead the planning and delivery of occasional PR events and launches (typically around two events per year). These may include launches, media previews, influencer activations, celebrity shoots, junkets and set visits.
- Managing activity from venue sourcing and supplier coordination through to media and influencer invitations, logistics, staffing and post-event reporting.
- Develop media strategies that maximise attendance and generate high-quality national and social coverage.
- Confidently manage journalists, influencers, celebrity talent, photographers and suppliers on-site to ensure events run smoothly and deliver outstanding client experiences.
Influencer & Celebrity Campaigns
- Develop and lead influencer campaigns across both gifted and paid partnerships.
- Identify appropriate talent, negotiate contracts and manage relationships with agents, managers and suppliers.
- Research and secure celebrity ambassadors, product placements and promotional partnerships that strengthen campaign reach.
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Client Leadership
- Act as the day-to-day lead across consumer client accounts, building trusted, long-term relationships through proactive communication and strategic counsel.
- Lead client meetings, present campaign ideas and confidently advise clients on PR strategy and opportunities.
- Manage campaign budgets, timelines and resource allocation to deliver commercially successful projects.
- Anticipate client needs, identify potential issues early and provide practical solutions.
- Ensure reporting is insightful, accurate and demonstrates clear value against campaign objectives.
About You
You'll be an experienced PR professional who combines creativity with commercial awareness and exceptional media relationships.
You'll have:
- 5+ years' experience within a PR agency or similar communications environment. A background in entertainment, toys, youth/family or similar would be a distinct advantage but not required.
- A proven track record of creating consumer PR campaigns that generate national media coverage.
- Strong relationships with UK national journalists across print, online and broadcast media.
- Extensive experience developing media strategies and leading successful press sell-in.
- Excellent copywriting skills with the ability to create compelling campaign narratives and media materials.
- Experience planning and managing press events, launches, talent activity and experiential campaigns.
- Experience managing influencer, celebrity and partnership campaigns from negotiation through to delivery.
- Confidence managing client relationships independently and providing strategic communications advice.
- Experience managing budgets, suppliers and multiple concurrent campaigns.
- Excellent presentation, communication and organisational skills.
- A collaborative leadership style with experience mentoring junior team members.
- A genuine passion for consumer culture, entertainment, social trends and the stories that capture national attention.
Why License to PR?
At License to PR, you'll have the opportunity to shape campaigns that make headlines, work with globally recognised brands and play a genuine role in the growth of a specialist agency.
You'll enjoy a high level of autonomy, direct access to senior leadership and the opportunity to influence both client strategy and agency direction. We believe in empowering our team, recognising great ideas wherever they come from and creating an environment where talented publicists can build exceptional careers.
If you're an experienced PR professional with the creativity, media contacts and ambition to deliver campaigns that generate national conversation, we'd love to hear from you.
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