Genesis
Public Relations Officer
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Company Description
Genesis is a global luxury automotive brand focused on performance, design, safety, innovation, and a more sustainable future. The brand creates refined vehicles and services for discerning customers, aiming to make every drive a meaningful discovery. Genesis delivers distinctive customer experiences shaped by its “Athletic Elegance” design identity and progressive Korean heritage. With an expanding lineup of luxury models and a dual strategy for fuel-cell and battery electric vehicles, Genesis is committed to becoming a 100% zero-emission vehicle brand by 2030 and achieving carbon neutrality by 2035. Since its launch in Korea, Genesis has grown into key global markets including North America, Europe, China, Australia, Russia, and the Middle East.
Role Description
The Public Relations Officer is a full-time, hybrid role based in Leatherhead, with flexibility for some work from home. This role is responsible for developing and implementing PR initiatives that enhance Genesis’s brand reputation and support key product and corporate announcements. Day-to-day tasks include:
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- Drafting press releases and media materials
- Coordinating interviews and briefings
- Managing media inquiries
- Maintaining strong relationships with journalists and industry influencers
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The Public Relations Officer will monitor media coverage, prepare reports and insights, and collaborate with marketing, communications, and leadership teams to ensure consistent messaging across channels. The role also involves supporting events, launches, and campaigns, and identifying opportunities to amplify Genesis’s sustainability and innovation stories.
Qualifications
- Strong skills in Public Relations and Media Relations, with experience building and maintaining relationships with journalists and key external stakeholders.
- Proficiency in drafting Press Releases and other press materials, including statements, Q&As, and briefing documents.
- Excellent Communication and Strategic Communications skills, with the ability to tailor messages to different audiences and channels.
- Experience in automotive, luxury, or consumer brands is an advantage, with a strong interest in sustainability and innovation.
- Outstanding written and verbal communication skills in English, with attention to detail and accuracy.
- Ability to work collaboratively in a hybrid environment, manage multiple projects, and meet tight deadlines.
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field, or equivalent practical experience.
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