Four Marketing Limited
Purchase & Product Planner
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Purchase & Product Planner
Purchase and Product Planner for D2C Channels
Purpose of the Role
As Purchase and Product Planner for D2C channels, you will be responsible for building commercial buy plans through seasonal and continuity ranges across a retail estate and digital platforms. You will work in the Buying, Merchandising & Allocation department, creating options and range plans to deliver key analysis and insights—maximising sales potential while minimising risk of terminal stocks.
Main Duties and Responsibilities
Seasonal Planning & Buys
- Collaborate with managers to deliver a robust seasonal trading strategy, aligned with KPIs, supporting SMT set budgets and targets.
- Contribute to shaping seasonal buy budgets, driving category-building blocks with the manager and team.
- Conduct seasonal reviews of product performance and store performance, proposing in-season re-buys to managers.
- Adjust seasonal allocation plans and stock level management, including proposals for store-to-store consolidations.
- Update and report on sizing and buy grids, tracking trends and size analysis through sales reporting and feedback.
- Work closely with the production team to meet all buy deadlines for seasonal and continuity projects.
- Work with channel traders to optimise launch and allocation timelines.
- Maintain OTB (Open To Buy) continuity sheets for D2C channels, ensuring POs (Purchase Orders) are accurately raised while considering Wholesale/Franchise fulfilments.
- Verify that all Seasonal & Continuity POs are correctly raised and align with line details set and created in the department.
- Support regional product feedback analysis, building data-driven insights for future buy decisions.
- Identify package adjustments for new stores if required.
- Spot opportunities through product analysis, pricing, and competitor awareness.
- Plan Rates Of Sale for seasonal buys based on historical/like product performance.
- Ensure accurate sizing of all seasonal and continuity buys.
- Maintain and refine buy volume grids and size ratios based on trending performance.
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Reporting & Trade
- Produce and maintain varied Monday trade reports.
- Generate weekly product performance reports for the wider team.
- Present weekly trade actions to SMT for trade meetings.
- Assist in markdown trade analysis, reviewing performance and suggesting discount actions on specific products.
- Provide SMT with regular updates on key product actions and trade drivers.
- Manage the trade of active stock to optimise availability while minimising terminal stocks.
- Oversee general stock management, including in-season store transfers and end-of-season consolidations.
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General Responsibilities
- Assist the manager on ad-hoc requests and special projects required by SMT.
- Maintain strong cross-functional communication with teams across Agent Provocateur, including Marketing, Production, Logistics, Wholesale/Franchise.
- Work closely with Web & Digital on product placement and trading patterns.
- Conduct store visits as needed.
- Ensure regular updates and one-to-one meetings with the manager.
- Cover duties during annual leave or deputise when required.
Benefits
- 21 days annual leave (plus bank holidays annually)
- Generous staff discount available across various brands
- Auto-enrolment into the company pension scheme
- Cycle-to-work scheme
- Seasonal ticket loan
- Charity time-bank scheme
- Ability to purchase additional annual leave
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