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Purchase & Product Planner
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Purchase & Product Planner
Purchase and Product Planner – D2C Channels
Purpose of the Role
As Purchase and Product Planner for D2C channels, you will be responsible for building commercial buy plans through seasonal and continuity ranges across a retail estate and digital platforms.
You will work within the Buying, Merchandising & Allocation department to create options and range planning, delivering key analysis and insights to maximise sales potential and reduce terminal stocks risk.
Main Duties & Responsibilities
Seasonal Planning & Buys
- Collaborate with manager to develop a robust seasonal trading strategy, aligned with KPIs, SMT budgets, and targets
- Shape seasonal buy budgets with the manager and team, reinforcing category-building blocks
- Conduct seasonal performance reviews, proposing in-season re-buys to the manager
- Adjust allocation plans and stock level management, including store-to-store consolidations
- Update and report on sizing and buy grids, analysing trends via sales reporting and feedback
- Work closely with the production team to meet seasonal and continuity deadlines
- Partner with channel traders to optimise launch and allocation timelines
- Maintain OTB continuity sheets for D2C channels, ensuring POs align with wholesale/franchise fulfilments
- Verify seasonal and continuity POs against line details set within the department
- Support regional product feedback with data-driven analysis for future buy decisions
- Identify stock packages for new stores, where required
- Spot opportunities through product strategy, pricing, and competitor analysis
- Plan rates of sale for seasonal buys using historical and like-product data
- Manage sizing for all seasonal and continuity buys
- Continuously refine buy volume grids and size ratios based on trends
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Reporting & Trade
- Produce and maintain varied Monday trade reports
- Generate weekly product performance reports for cross-functional teams
- Present weekly trade actions in SMT trade meetings
- Assist the manager in markdown trade analysis, reviewing performance and recommending discount strategies
- Provide regular updates to SMT on key product actions and trade drivers
- Optimise active stock trade to ensure availability and minimise terminal stocks
- Manage general stock operations, including:
- In-season store transfers
- End-of-season consolidations
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General Responsibilities
- Support the manager with ad-hoc requests and special projects assigned by SMT
- Maintain high levels of communication with cross-functional teams, including Marketing, Production, Logistics, Wholesale/Franchise
- Collaborate closely with Web & Digital on product placement and trading patterns
- Conduct store visits as required
- Provide regular updates and 1:1s with the manager
- Deputise and cover tasks during annual leave
Benefits
- 21 days annual leave entitlement, including bank holidays
- Generous staff discounts across multiple brands
- Auto-enrolment into the company pension scheme
- Cycle-to-work scheme
- Seasonal ticket loan
- Charity time-bank scheme
- Option to purchase additional annual leave
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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