Basis Global
Quantitative Research Director (Ad Hoc or Tracking)
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Quantitative Research Director (Ad Hoc or Tracking)
Quantitative Research Director (Ad Hoc or Tracking)
We’re looking for a Quantitative Research Director (Ad Hoc or Tracking) to help lead our ambitious, friendly and fast-growing London quant team. This is a senior role for someone who already operates at, or is ready to step up to, Director level—and who wants real ownership of clients, methods and people.
This role will set the standard for the quantitative work we deliver across our tracking projects and act as a trusted strategic partner for some of the world's most exciting brands. We work with clients like Google, Samsung, Meta, Tesco, Ray-Ban, DAZN, BBC, Pernod Ricard, and Cancer Research UK—spanning sectors and covering more than 60 markets across segmentation, conjoint, pricing, U&A and integrated qual-quant studies.
Continuing to grow requires someone who can make an immediate impact by shaping research that genuinely changes client decisions, growing accounts, raising methodological standards, and mentoring the next generation of researchers.
What you’ll be doing
- Lead complex tracking programmes: Take direct ownership of multi-market quantitative studies from proposal and research design through to questionnaire design, sampling oversight, fieldwork, analysis and final storytelling.
- Strategic client partnership: Shift beyond data to deliver sharp, commercial recommendations that influence client decisions—with the consultative presence of a trusted senior advisor.
- Own and grow accounts: Lead proposals and pitches, respond to RFPs, spot organic growth opportunities, and contribute to new business initiatives.
- Methodological authority: Advise on design, sampling, weighting, and advanced analytics—ensuring key driver analysis, segmentation, choice modelling/conjoint, MaxDiff, pricing techniques and forecasting elevate quantitative standards across the team.
- Champion innovation: Drive AI-enabled research capabilities and "Researcher + AI" approaches to tracking and discovery.
- Develop the team: Line-manage, mentor and coach junior researchers, fostering their growth and progression.
- Commercial responsibility: Manage project financials and contribute to the commercial performance of assigned portfolios.
- External representation: Contribute to thought leadership and industry engagement, such as presentations at the MRS conference, to build Biel’s profile.
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What we’re looking for
Your experience needn’t align with every point below. We’re open to conversations with passionate candidates who could thrive in this culture. However, here’s our ideal profile:
- Expertise: Significant quant market research experience (typically 8+ years), predominantly agency-side, with a track record of end-to-end project leadership.
- Methodological depth: Proven mastery of advanced quant techniques like segmentation, conjoint analysis, MaxDiff, choice modelling and pricing—with the ability to apply them confidently in daily work.
- Client consulting: Exceptional people and consultative skills, enabling you to advise at senior advisory levels while nurturing strong client relationships.
- Commercial acumen: Strong grasp of proposal writing, pricing, budget accountability, and account growth strategies.
- Leadership: Proven track record in guiding and inspiring teams, with a commitment to career development for junior colleagues.
- Storytelling analysis: Turn complex data into clear, compelling output that translates into actionable insights—precision, creative design and narrative skills are critical.
- Attention to detail: High standards of accuracy and precision in all work, from sampling to reporting.
- Project management: Ability to portfolio-manage multiple concurrent streams while maintaining delivery quality.
- Tools & adaptability: Confident with research/analytics platforms (Q, SPSS etc.) and eager to explore AI-enabled innovations.
- Education: A relevant degree (e.g., marketing, economics, statistics, social sciences or psychology) is helpful, but experience and thinking are the defining factors.
Be inspired by your past, not beholden to it. Some candidates won’t check every box, yet may be a great cultural and technical fit. All enthusiastic applicants are welcome—especially if disadvantages have shaped your career so far.
What we offer
- Real autonomy: Own your clients, methods and team with full accountability.
- Career progression: A clear ascent to senior leadership roles—paced to align with your goals.
- Client relationships: Opportunity to forge strong, enduring partnerships, benefiting from genuine autonomy.
- Culture: A collaborative, driven team where quality content (not window-dressing) is celebrated; we also offer:
- An in-house operations team for link, table and report protocol checks.
- A support team to offload basic admin, ensuring researchers focus on thought leadership.
- Work-life flexibility: Central London office with balconies and moments of hybrid/remote working.
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If rigorously applied criteria feel too prescriptive for your story, don’t let it stop you. At Basis, we actively work to build a diverse and inclusive workplace—unique perspectives are our strength.
About us
Basis Global is the independent insight consultancy reimagining uncertainty into commercial advantage. A few markers of our culture:
- Dare to lead: We’re independent so decisions start and end with purpose—no pesky shareholders—purposefully shaping promotions rewards happen as team development warrants.
- Global presence: Offices in the UK and US spanning 60+ markets, fostering diverse collaborations across consumer, B2B and health domains.
- Method innovation: We effortlessly blend quant/qual research with behavioural science, semiotics, big data, AI and creative design to spark human insight.
- Growth at pace: Positively ambitious (we’ve doubled in size annually) and sustain competitiveness, translating into rewarding career progression.
- Empowerment: We view goalsetting as a company-wide value: encouraging personal momentum and impact.
- Team-first culture: Employees matter most to us. Through formal programs and informal camaraderie, we cultivate trust.
- Flexibility: Many enjoy our Central London office but can comfortably offset desk days with remote working.
Equal opportunities
Basis commits to a workplace where diversity and inclusion foster fairness for regardless of race, gender, ability, religion, sexual orientation or age.
As part of your application, you may encounter a voluntary, anonymous equal opportunities questionnaire—we ensure confidentiality rigorously, according to data protection laws. Aggregated insights support our commitment to a truly representative culture, entirely for analytics.
— Rendered as Markdown for clarity and scalability—purely for readability, status quo faithful.
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