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South End City Council

R2R103954 - 132085 - Campaigns & Insights Officer

Southend-on-Sea
Posted about 15 hours ago
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Your New Organisation

Southend on Sea City Council

Southend on Sea City Council is a Unitary local authority, providing vital services to meet the needs of the local community. We employ around 1,800 staff who are working alongside our partners and local communities to deliver the city vision and make lives better for the people of Southend.

Working for Southend on Sea City Council offers a challenging and rewarding career in local government within a collaborative and innovative environment, with the benefit of flexible working practices to support a positive work-life balance. As a Unitary Authority, we are responsible for all local government functions ranging from social services, transport, public health and parks through to planning, trading standards, community safety and education, so we offer a wide range of career opportunities. The diversity of our economy and communities and investment in a number of exciting regeneration projects makes our Council a great place to work, learn and make a difference.

Your new role

Southend-on-Sea City Council is seeking a talented and driven Campaigns & Insights Officer to join our Communications & Engagement Team. This is an exciting opportunity to help shape how the Council communicates with residents, partners, businesses, and colleagues, delivering campaigns that inform, engage, and inspire action. This contract is being offered on a full-time and permanent basis.

As a Campaigns & Insights Officer, you will play a key role in delivering Southend City Council's Communications & Engagement Strategy, helping to create impactful campaigns that drive awareness, engagement, and positive behavioural change across our communities and workforce. Working as part of the Campaigns & Insights team, you will plan, develop, and deliver creative, evidence-led communications and engagement campaigns that support the Council's priorities. Using audience insights and data to inform your approach, you will ensure campaigns are targeted, inclusive, accessible, and deliver clear, measurable outcomes.

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You will work across a range of channels, with a strong focus on integrated campaigns, paid-for marketing, and engagement activity that maximises return on investment. From concept through to delivery and evaluation, you will help create high-quality content and communications that make a real difference to residents, partners, and colleagues.

This is an exciting opportunity for a communications professional who is passionate about creating meaningful engagement, building strong relationships, and using insight to shape successful campaigns.

You will:

  • Lead the planning and delivery of engaging communications and engagement campaigns that support the Council's priorities and deliver measurable outcomes.
  • Use audience insight and data to create targeted campaigns that drive awareness, engagement, and behavioural change.
  • Develop high-quality, accessible content and marketing materials, ensuring campaigns are creative, inclusive, and impactful.
  • Collaborate closely with colleagues, partners, and stakeholders, building strong relationships to support successful campaign delivery and enhance the Council's reputation.
  • Monitor and evaluate campaign performance, using insights and feedback to continuously improve future communications and engagement activity.

What you'll need to succeed

To be successful in this role, you will be a creative and proactive communications professional with experience designing and delivering successful campaigns that engage diverse audiences and achieve measurable results. A full driving licence and the ability to travel locally, regionally, and nationally are essential for this role. You will regularly work within communities across Southend and beyond, supporting the delivery of high-profile campaigns, consultations, and engagement activities. This may include attending campaign launches, community events, stakeholder meetings, and face-to-face engagement sessions, ensuring residents and partners have meaningful opportunities to shape and influence Council services and initiatives.

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You will have:

  • Experience delivering integrated communications, marketing, or engagement campaigns.
  • Strong understanding of audience insight, behavioural change approaches, and campaign evaluation.
  • Excellent communication and relationship-building skills, with the ability to work effectively with a wide range of stakeholders.
  • Experience creating engaging content across digital and traditional channels.
  • Strong organisational skills, with the ability to manage multiple projects and priorities.
  • A proactive and collaborative approach, with a passion for delivering high-quality communications that make a positive impact.

This role offers an excellent opportunity to help shape how the Council engages with residents, partners, and colleagues while contributing to meaningful outcomes for Southend's communities.

What you'll get in return

When joining the council, you can enjoy a range of benefits including: 25 days annual leave, flexible working and excellent training and development opportunities. They are committed to ensuring that you are supported in this varied and challenging role with the appropriate level of training. A full list of benefits provided by Southend Council can be viewed on the "Why Work For Us?" tab.

What you need to do now

If you are interested in this role, please click 'apply online' to forward an up-to-date copy of your CV.

If you would like a copy of the Job Description, please click here.

Please note: Applications for this vacancy may close prior to the date advertised above so you are advised to apply as soon as you are able to.

The Council is an equal opportunities employer. We welcome applications, regardless of race, sex, disability, sexual orientation, gender reassignment, marital or civil partner status, pregnancy or maternity, age or religion or belief.

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Skills

Integrated Communications
Campaign Planning
Audience Insight
Behavioural Change
Campaign Evaluation
Content Creation
Stakeholder Management
Digital Marketing
Traditional Marketing
Project Management
Relationship Building
Data Analysis

Location

Southend-on-Sea, England, United Kingdom

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