Pivotal London
Regional Activation Lead
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Regional Activation Lead | 12 Month FTC | London (Hybrid)
Salary: £80-85k (DoE)
I’m working with a leading global media network on a senior Regional Activation Lead opportunity, supporting a major international consumer brand across EMEA markets.
This is a high-impact leadership role, responsible for driving regional media activation strategy, leading multi-market teams, and partnering with senior client stakeholders to deliver best-in-class integrated campaigns.
Key responsibilities:
- Leading a large regional team of media specialists across multiple markets and disciplines.
- Acting as a strategic partner to senior client stakeholders, shaping media strategy and driving best practice.
- Overseeing integrated media activation across channels including paid social, programmatic, digital and emerging platforms.
- Driving collaboration between media, data, technology, creative and operations teams.
- Building relationships with key platform partners and identifying innovation opportunities.
- Leading regional-to-local campaign delivery, ensuring consistency while allowing for market nuance.
- Supporting team growth, recruitment and operational improvements.
- Championing new approaches across AI, automation, creator ecosystems and evolving media formats.
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The ideal background:
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- Senior media leadership experience within an agency or large in-house media environment.
- Strong experience across digital media strategy, planning and activation.
- Proven ability to lead large, multi-market teams and complex stakeholder groups.
- Comfortable presenting to and influencing senior client audiences.
- Strong understanding of paid social, programmatic and the wider digital ecosystem.
- Experience working with major global brands and driving innovation across campaigns.
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