Mattel
Regional Brand Manager Action Figures and Pre-school
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Mattel
Creativity Is Our Superpower
It’s our heritage and it’s also our future. Because we don’t just make toys; we create innovative products and experiences that inspire fans, entertain audiences, and develop children through play.
Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity
The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting the implementation of global and regional strategies.
What Your Impact Will Be
-
Campaign Execution & Delivery
- Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
- Lead day-to-day execution of campaigns and activations across markets or assigned scope.
- Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
- Maintain high standards of execution across all channels and touchpoints.
- Identify and resolve execution issues in a timely manner.
-
Commercial Planning Support
- Support AOP and A&P planning processes through data analysis and market inputs.
- Assist in translating regional direction into market-level plans and execution requirements.
- Contribute to product selection by market and channel, including coordination of exclusives.
- Maintain pricing and assortment discipline in line with global frameworks.
- Drive business performance initiatives across geographies.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
-
Sales Partnership & Marketing Support
- Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
- Partner with Sales teams to ensure execution of plans and initiatives.
- Act as a key contact for smaller markets or defined areas of responsibility.
- Support engagement with cross-country retailers as required.
- Coordinate alignment between Commercial, Sales, and other cross-functional teams.
-
Performance Tracking & Insights
- Track KPIs, including sales performance, sell-through, and promotional effectiveness.
- Analyse performance data to identify trends, risks, and opportunities.
- Consolidate insights on competition, retail, and consumer trends.
- Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
- Recommend tactical actions to optimize results.
Qualifications
What We’re Looking For:
- Minimum 3 – 5+ years of commercial, brand, trade, or sales strategy experience.
- Experience supporting campaign execution and commercial initiatives.
- Strong execution and delivery capability.
- Analytical thinking and performance tracking discipline.
- Cross-functional collaboration.
- Proactive problem-solving.
- Attention to detail and organization.
What We Offer
- Base Salary: Gross annual salary range of GBP 47,040 – 55,860
- Bonus Scheme: Participation in Mattel Incentive Plan (MIP), target 7.5% of base salary, payout determined by company and individual performance.
- Paid Time Off:
- 25 vacation days (with option to buy up to 5 extra days).
- 2 volunteer days/year.
- A day off on your birthday.
- Cycle to Work Scheme
- Employee Assistance Program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven.
- Pension Scheme: Contributory pension scheme.
- Health Insurance: Private health insurance, dental insurance, and a dental service app.
- Life & Disability Insurance
- ** Employee Discount Program**: "Be Well at Mattel" and Mattel Products Discounts.
- Family Benefits Program:
- 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent), fully paid on arrival of a new child.
- Return to work program, path to parenthood, and family care leave.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience.
About Mattel
Mattel is a leading global toy and family entertainment company, owning iconic brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket.
Our offerings include toys, content, consumer products, digital and live experiences. Sold through the world’s leading retail and e-commerce partners, Mattel empowers generations to explore the wonder of childhood.
Since 1945, Mattel has been recognized as a trusted partner and an award-winning workplace by Forbes, Fast Company, Newsweek, Great Place to Work, and TIME, among others.
Visit Mattel Careers | Instagram
Key Values (How We Work)
We collaborate We innovate We execute
Mattel embraces a flexible work model, combining in-person collaboration with flexibility to optimize performance and drive meaningful connection.
Location: Slough, United Kingdom Company: Mattel UK Limited
Mattel is an Equal Opportunity Employer; all applicants will receive consideration for employment.
Culture at Mattel Video Corporate Philanthropy Video
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location