Abbott Laboratories
Regional Business Manager (East Of England)
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Regional Business Manager – Abbott Diabetes Care
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. Within Abbott Diabetes Care (ADC), we are reshaping diabetes management through our FreeStyle Libre ecosystem and a growing portfolio of digital and connected solutions that improve outcomes for people living with diabetes.
The Role
We are seeking a Regional Business Manager to lead, develop, and grow a high-performing regional sales team within Abbott Diabetes Care. This is a field-based leadership role with responsibility for:
- Sales revenue
- Margins
- Pricing negotiations
- Market access
- NHS account management across the East of England
Reporting to the UK Sales Director, this role involves:
- Setting and delivering regional strategy aligned to national priorities
- Anticipating market change
- Driving growth of the Abbott Diabetes FreeStyle Libre ecosystem
Key Responsibilities
Commercial & Strategic Leadership
- Own and deliver regional sales revenue, margin, and pricing strategy in line with targets agreed with the UK Sales Director
- Develop and execute a regional sales strategy aligned to national objectives and evolving NHS priorities
- Lead regional business planning, forecasting, and budget management
- Perform data analysis to drive informed decision-making
- Secure optimal market access through engagement with:
- Key decision-makers
- Payors
- Gatekeepers
- Key Opinion Leaders (KOLs)
- Lead end-to-end tender and formulary processes
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Sales & Account Management
- Lead the ADC account management process for key regional accounts
- Coordinate resources, planning, and activity to:
- Maximise sales growth
- Strengthen advocacy
- Drive brand presence
- Own personal ownership of strategic accounts to ensure:
- Sustained market access
- Continual growth
People Leadership & Development
- Lead, coach, and develop a regional field sales team to:
- Build capability
- Ensure accountability
- Achieve high performance standards
- Conduct regular field visits to enhance:
- Selling skills
- Product knowledge
- Diabetes expertise
- Implement performance management practices and encourage continuous learning
- Recruit, deploy, and redeploy team members as needed to support business objectives
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Cross-Functional & Business Leadership
- Partner with marketing, commercial operations, and brand teams to:
- Align campaign development and execution
- Optimise overall growth strategy
- Contribute to business-critical projects on behalf of Abbott Diabetes Care
- Ensure compliant and effective management of FOC stock
- Represent regional sales leadership in wider UK business initiatives
Required Qualifications & Experience
Education
- Degree or Master’s qualification OR
- Substantial experience in:
- Medical Devices
- Pharmaceuticals
- Healthcare / NHS-aligned environments
Experience & Capability
- Proven success in sales leadership and regional management roles
- Strong understanding of:
- NHS structures
- Evidence-based initiatives
- Decision-making processes
- Highly effective coach, communicator, and presenter
- Confident negotiator with:
- Strong commercial & analytical skills
- Exceptional in:
- Prioritisation
- Organisation
- Time management
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