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Regional Marketing & Communications Controller
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Regional Marketing & Communications Controller
Regional Brand Controller – Full-Time (London)
LOCATION
London
FUNCTION
Controlling
TEAM
EU Regional
REPORTING TO
Regional Brand Controller
KEY PERFORMANCE INDICATORS (KPIs)
- Traffic
- Marketing & Communication Metrics (Impression/Reach, EMV, ROAS)
- Budgeting & Planning Accuracy
ABOUT THE ROLE
Responsible for developing and driving strategies to maximise advertising investments, ensuring that all marketing & communications activities are efficiently linked to tangible business results. This role requires close collaboration with Controlling, Marketing, and Communications teams as a strategic partner.
RESPONSIBILITIES
1. Advertising Planning & Budgeting
- Drive the budget and forecasting process
- Ensure strategic allocation of omni-channel advertising investments
- Optimise spend to generate traffic to physical stores and online channels
2. KPI Setting & Analysis
- Set, track, and analyse financial and advertising-related KPIs for campaigns
- Identify trends and provide insights for future planning & process improvements
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3. Cross-Functional Collaboration
- Partner with Regional & Global teams to refine marketing strategies
- Serve as the key brand controller for the region, working closely with the Regional Head of Marketing & Communications
4. Processes & Tools
- Design, implement, and continuously improve marketing workflows
- Develop new tools & standardised processes, such as:
- Invoice tracking (for accurate and timely cost bookings)
- Sample ordering systems
- Spend tracking mechanisms
5. Data Management & Business Intelligence
- Assist in the global development of BI systems and tools
- Support data-driven decision-making across marketing functions
QUALIFICATIONS
Essential
1. Financial & Marketing Acumen
Experience in:
- Budgeting
- Financial controlling
- Specifically within a marketing & communications function
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2. Commercial & Analytical Skills
Ability to:
- Analyse advertising & commercial KPIs (traffic, conversion, AOV, returns)
- Translate data into actionable commercial strategies
3. Communication
- Present complex financial/commercial insights to stakeholders
- Clearly articulate decisions to influence business strategies
4. Strategic Mindset
- Align marketing spend with long-term profitability & growth goals
- Demonstrate commercial awareness in marketing decision-making
5. Stakeholder Management
- Collaborate effectively across Marketing, Communications & Controlling teams
- Influence cross-functional decisions positively
ADDITIONAL INFORMATION
- Full-time role based in London
- Office-based 3 days per week (hybrid flexible where possible)
Application Process: Submit a CV as soon as possible via the predefined application channel.
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