COYA Restaurant & Pisco Bar
Regional Marketing Executive
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Regional Marketing Executive – COYA
Where hospitality meets culture, passion, and innovation.
At COYA, we don’t just run restaurants — we create immersive experiences that blend bold Latin American flavours, vibrant design, music, and outstanding hospitality. With locations around the world, we are a growing global lifestyle brand defined by our core values: Fun, Family, Passion, Innovation, and Culture.
We’re looking for a Regional Marketing Executive to bring the COYA brand to life across our venues. This is a dynamic and hands-on role where you’ll work closely with the Global Marketing Director and local teams to develop and execute strategic marketing campaigns across multiple channels and customer touchpoints.
The Role
As a Regional Marketing Executive, you will be responsible for ensuring the consistent and high-quality execution of COYA’s marketing strategy across different regions. This includes overseeing content, digital campaigns, CRM, events, and in-venue activations — all while maintaining brand consistency and delivering engaging, high-performing campaigns.
Key Responsibilities
- Plan, coordinate, and deliver regional marketing campaigns aligned with global strategy and brand values.
- Manage the production of marketing materials including menus, digital assets, social content, and printed collateral.
- Write and edit professional marketing copy, press releases, emails, and internal communications.
- Collaborate with the wider marketing team, operations, design, PR, and content teams to ensure campaign success.
- Support the planning and execution of events, pop-ups, and cultural activations across venues.
- Work with external agencies and suppliers to ensure timely, on-budget delivery of planned tasks.
- Lead content planning for digital and CRM platforms (e.g. Mailchimp, CMS), ensuring quality and consistency.
- Liaise with teams across culinary, bar, music, and art to support campaign storytelling.
- Track campaign performance and ROI, prepare reports for internal reviews and board updates.
- Conduct competitor research and stay informed on market trends and opportunities.
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What We’re Looking For
- Proven marketing experience, ideally in hospitality, lifestyle, or multi-venue environments.
- Strong project management and organisational skills, with the ability to manage multiple campaigns.
- Excellent writing and editing skills with a keen eye for detail and brand tone.
- Confident communicator and collaborator across all levels of the business.
- Energetic, proactive, and adaptable to change — someone who thrives in a fast-paced, creative culture.
- Knowledge of CRM tools (e.g. Mailchimp) and content management platforms.
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As a Regional Marketing Executive at COYA you can expect:
- Competitive salary
- Enhanced holiday package; 32 days holiday
- Long service award
- High street, leisure & retail discounts
- Opportunities to travel and work around the world with COYA
- Endless opportunities to grow and develop. We really believe in promoting from within.
- Employee Referral Program
- Global Dining Discounts with COYA and sister venues
- Family meals twice a day
- Generous gift when you become a parent
If the Regional Marketing Executive role sounds like you and you want to be a part of our incredible team, please apply and be prepared to tell us why you are perfect for the position.
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