Wiley
Regional Marketing Manager
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Job Description
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues, and society at large.
About The Role
12 month Maternity Cover
Position Overview
The Regional Marketing Manager role (maternity cover) will deliver on the marketing plans across key markets, drive campaign activity to generate author and submission growth, and support cross-team projects to drive growth in emerging markets. This is a creative and hands-on role within the Regional Marketing team, working alongside other Marketing Managers and global teams to achieve growth.
Key Responsibilities
Market lead
- Own campaign planning and execution for Japan, with a strong focus on managing Line as a primary channel for researcher engagement
- Develop and optimise Line-based marketing activity to drive submissions and local engagement
- Coordinate with in-market partners and internal stakeholders to ensure campaigns are locally relevant and on-brief
- Work with translation teams to adapt and localise content where needed
- Lead marketing execution in support of the One Nation One Subscription (ONOS) initiative in India
- Align campaigns with ONOS priorities and institutional outreach, working closely with regional colleagues and the portfolio development team
Marketing campaigns and growth
- Lead ideation and execution of marketing campaigns to drive new and repeat submissions and to improve author engagement across priority markets
- Develop test-and-learn approaches with clear evaluation windows and measurable KPIs
- Develop author-facing content on Wiley.com to engage researchers with localized and translated content
- Support transformative agreement (TA) strategies through close collaboration with the OA marketing team
- Identify advertising placements across local media and work with agencies where needed to extend reach
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Emerging markets project support
- Support and provide input on strategic projects aimed at growing Wiley's presence in emerging markets, ensuring regional perspectives are embedded in business-wide initiatives
- Contribute market intelligence, landscape analysis, and campaign frameworks as needed
- Lead on the Early Career Researcher engagement project for target markets
Reporting, content, and team alignment
- Manage the content calendar tool for Line to ensure close team alignment and effective audience targeting
- Use dashboards effectively to measure and report on all marketing activity consistently
- Work with the data and insights teams to inform local strategies and identify gaps and opportunities
- Provide recommendations on how to apply regional layers to author, editor, and reviewer surveys
- Collaborate with the brand and content marketing teams to develop regionally targeted content and consistent visuals across all campaigns and collateral
Required Qualifications
- Degree in Marketing, Business, Communications, or related field
- Demonstrated success in a marketing role, with a track record of delivering high-performing, data-driven campaigns
- Proven ability to manage multiple priorities in a fast-moving environment and adapt quickly to changing requirements
- Experience running data-driven, objective-led campaigns across email, search, social, and local platforms
- Familiarity with messaging platforms such as Line, WeChat, or similar
- Strong project management skills - comfortable managing a busy workstream across global time zones
- Experience working with translation/localisation processes and adapting content for local markets
- Collaborative, proactive, and comfortable working remotely with international teams
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
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Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range
44,800 GBP to 64,133 GBP
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