EMR | Specialist in Marketing Recruitment
Regional Marketing Manager
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B2B Marketing Manager— UK & Ireland, Hybrid
Location: London, 2 days a week in the office
Salary: up to £70,000
About the Company
Our client, a global technology company operating across a wide international footprint, with a large, diverse team collaborating across regions to deliver software and services that help their industry work smarter. They invest heavily in their people and products, and they are looking to strengthen their regional marketing capability.
The Role
This role sits within a broader marketing organisation and is responsible for driving pipeline and revenue growth in your region. You'll own the end-to-end delivery of integrated marketing campaigns — from idea through to execution and optimisation — leveraging global programs while also building regionally-led campaigns tailored to local market needs.
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You'll work closely with Sales, global marketing colleagues, and external partners in a fast-paced, collaborative environment where marketing is expected to deliver measurable commercial impact.
Key Responsibilities
- Plan and run integrated marketing campaigns that generate pipeline and support revenue growth
- Develop and launch region-specific campaigns based on local market needs and priorities
- Execute digital, content, and event marketing activities across the full customer journey
- Partner closely with Sales to improve lead quality, conversion, and opportunity progression
- Track campaign performance and continuously optimise based on data and insights
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Essential Requirements
- 5+ years' experience in B2B marketing, ideally within technology, software, or a specialised industrial sector
- Proven experience creating and executing demand generation campaigns
- Strong understanding of digital marketing and marketing automation platforms
- Experience working closely with Sales in a commercially driven environment
- Ability to manage multiple projects and deliver measurable results
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