Regional Marketing Specialist

At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience. Please take a moment to look over this opportunity and if interested, feel free to send us your application. If this is not the right opportunity for you, you can also sign up for Job Alerts by creating an account. This will give you a profile that you can use for all future applications, and you will be notified whenever a new position that matches your criteria becomes available. Overview: The successful candidate will develop and execute regional marketing plans that contribute to company growth through driving pipeline and accelerating sales opportunities across the United Kingdom & Ireland. The ideal candidate must be results-driven, cross-functional collaboration, build relationships and alignment with key Sales stakeholders and Partners, and drive programs and events to support regional priorities. This role requires both strategic thinking to adapt global strategies for local markets and hands-on execution to deliver measurable results. We are a globally integrated marketing team, tightly aligned with Sales and Partners, looking for a team player who can deliver measurable business impact while leveraging the latest tools, data, and technology. Responsibilities: Drive plan and execution of comprehensive Marketing strategy that reflects both global priorities and regional business needs. Evaluate global campaigns for regional market fit and make strategic decisions on localization, adaptation, or development of region-specific alternatives. Build strategic relationships with Sales representatives, working closely with sales leaders to identify opportunities, define key target accounts Serve as marketing advisor to regional sales teams on campaign strategy, lead qualification, and account prioritization to optimize conversion rates. Ensure regional sales team compliance with lead follow-up processes and proper conversion steps for marketing-generated meetings and opportunities. Understand and know the health of your region’s universe, and work with Marketing Operations to keep data up to date. Understand regional customer behaviours, pain points, and competitive dynamics that inform campaign adaptation and to modify ICPs by your region Plan and implement ongoing webinars that drive engagement with end customers. Plan and execute in-person live field events that align to demand generation-based approach. Provide on-site management as needed. Develop region-specific marketing activities/content when global campaigns don't address local market needs or cultural business practices. Collaborate cross-functionally with broader Demand Generation and Digital team, BDRs, Product/ Solutions Marketing, Sales, to drive pipeline via ABM strategies. Manage and optimize your region’s field budgets, including budgeting, allocation, and tracking expenses to ensure maximum ROI on investments and alignment with business objectives. Requirements: 5+ years Regional Marketing/ Field Marketing experience with demonstrated ability to balance strategic planning and hands-on execution Direct experience working in B2B SaaS or technology space Experience working directly with Sales and Field teams as a strategic partner and advisor Prior experience in Communications industry preferred Experience adapting global marketing strategies for local/regional markets Experience with Salesforce, Marketo and other Marketing tools (including 6Sense, Asana, Tableau) Exceptional project management skills Strong project/ program management, attention to detail, time management, prioritization and organizational skills Proven ability to think strategically, but with strong attention to detail in execution Knowledge of lead flow and progression. Ability to work collaboratively across several Marketing functions Strong analytical skills to assess market conditions and campaign effectiveness for strategic decision-making Bachelor’s degree preferred; or high school diploma + relevant experience Willingness to travel 30% of the time Hybrid working model, based in London. Exact time in office agreed with Sales Leadership locally. Language: English fluent #LI-DD1 For more information, visit Why Mitel or follow us on LinkedIn here. Mitel is committed to achieving workforce diversity and creating an inclusive working environment. Diversity makes sense for us, for our customers and for our future. We value different perspectives, skills and experiences, and welcome applications from all sections of the community. Mitel is a global market leader in business communications, powering more than two billion business connections with our cloud, enterprise and next-gen collaboration applications. With more than 70 million users in nearly 100 countries, Mitel is the only company that wakes up every day exclusively focused on helping customers take their communications from where they are today to where they expect them to be.