Homes for Students
Regional Revenue Manager
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Regional Revenue Manager – Liverpool (Remote + Travel)
Homes for Students is the UK’s largest independent provider of student accommodation, and we’re seeking a Regional Revenue Manager to join our Sales team based in Liverpool, working 40 hours per week (9:00 AM – 5:30 PM, Mon–Fri).
About the Role
The Regional Revenue Manager will deliver a robust sales strategy across their allocated properties, ensuring occupancy targets are met while maximising revenue opportunities. Key responsibilities include:
- Encouraging behaviours that boost lead generation, conversion, and retention
- Collaborating with internal/external stakeholders to drive performance
- Achieving 100% occupancy via the end-to-end sales process
- Analysing results, identifying opportunities, and improving conversion metrics
- Focusing on revenue growth, cost reduction, business development, and team enhancement (coaching, training)
- Monitoring local market opportunities, competitor activity, and pricing dynamics
- Ensuring effective campaign delivery and deep understanding of property USPs
While the role is remote-first, travel is required: ✔ Regular visits to allocated properties ✔ National/regional meetings (client/stakeholder engagements) ✔ Occasional overnight stays as needed
Key Responsibilities
Strategy
- Launch and implement property-specific sales strategies to hit occupancy and revenue goals.
- Monitor sales metrics, demographic trends, and acted on opportunities/risks.
- Drive revenue initiatives during sales cycles, liaising with internal teams and clients.
- Work with the Head of Revenue to adjust agent/incentive budgets.
- Obtain client approval for pricing and budget decisions before campaign launches.
- Lead client communication, reporting strategy updates (positive/negative), and securing approvals.
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Team & Onsite Activity
- Ensure rebooker targets are met and all customer leads are followed up.
- Track sales funnel progress and document customer journeys.
- Oversee onsite teams to streamline enquiry logging and compliance with sales processes.
- Review and improve customer touchpoints (show-flats, viewings, social media, student experience, reviews).
- Complete annual sales performance reviews (PVR) for all properties (target: 2 per property/year).
- Conduct sales training to enhance team conversion rates.
- Support summer revenue targets and collaborate with Regional/Area Managers.
- Host/attend regional/meeting updates, sharing best practices and identifying improvements.
- Provide clear feedback on booking system features and request updates.
Market Knowledge
- Conduct competitive analysis and demonstrate deep market awareness.
- Master property-specific value propositions (USPs) and local opportunities for growth.
- Partner with the marketing team to develop lead-generation initiatives.
Partnerships
- Maintain strong relationships with International Business Development Manager, Partnerships Manager, and agents.
- Identify and nurture international agent partnerships aligned with property needs.
- Build local relationships for referral/nomination deals.
- Secure Nominations agreements within the region with partnerships support.
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Additional Requirements & Skills
- Health & Safety compliance per company policy.
- Flexibility, strong written English, and teamwork skills.
- Events support: Attend open days, check-ins, or overnight stays as required.
- Proven track record: Managing sales, teams, business development, and metrics.
- Analytical prowess: Budget management, reporting, Excel proficiency (intermediate-advanced).
- Project management: Ability to work independently, meet deadlines, and present data (PowerPoint).
- Soft skills:
- Strong negotiation, presentation, and interpersonal abilities.
- Goal-driven, self-motivated, and result-focused.
- Decision-making autonomy with minimal supervision.
- Team leadership, problem-solving, and adaptability.
Benefits & Perks
- Generous holiday entitlement: 25 days + bank holidays.
- Exclusive retail discounts to maximise savings.
- Birthday leave: Extra day off for your special day!
- Car leasing scheme for convenience.
- Cycle-to-work scheme to stay active and sustainable.
- 2 charity days annually for community impact.
- Life insurance for added security.
- Diverse, inclusive workplace (equal opportunities, flexible adjustments).
Homes for Students is an equal-opportunity employer. We encourage applications from all backgrounds and are committed to fostering a supportive, dynamic team.
Let’s create something exceptional together. Your culture, values, and skills matter. 🚀
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