The Marketing Centre
Regional Sales Director
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Background To The Business
The Marketing Centre is the number one provider of part-time experienced Marketing Directors to ambitious businesses. (www.themarketingcentre.com). The team consists of 90+ marketing directors in the UK, each of whom has a portfolio of businesses they work for on a permanent part-time basis. All Marketing Directors are experienced senior level, fully qualified, and have experience in both a large corporate environment and in smaller SME’s. The team is currently supported by ten Regional Directors. Each Regional Director has full responsibility for their region, and reports directly to the Founder. We value diverse perspectives and encourage applicants from all backgrounds to apply.
The Regional Director Role
The role of Regional Director has four main strands; Business Development & Distribution, Sales, Clients and Team.
Business Development & Distribution
- Leads are generated from both central marketing campaigns and regional activity. A significant proportion come from referrals.
- Co-ordinate all regionally based business development activity
- Motivate and focus the business development activity of your team members
- Become ‘the face’ of The Marketing Centre within the region and build knowledge and presence amongst the region’s business community
- Build strong relationships with Distribution partners within the region (referral partners)
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Sales
- Primary point of contact for any new business lead
- Responsible for sales conversion within your region
- Manage the sales process, meeting setting, admin, and follow up to secure the business
- Manage the getting started process and obtain signed contracts
- Manage the relationship for your region with central telemarketing and the marketing team
- Responsible for ensuring CRM is accurate for your region (HubSpot)
- Take an active role on Linkedin and the Marketing Centre content generation
Clients
- Build relationships with all clients in region - target an average 18 month lifespan
- Ensure each client is being delivered value from their Marketing Director and their relationship with The Marketing Centre
- Manage Marketing Directors within each client and ensure there is an appropriate work plan
- Manage successful ‘bedding in’ of new clients, including monthly calls and regular review meetings
Team
- Quarterly 1:1 with each Marketing Director - build and monitor goals with each team member
- Frequent ad-hoc calls to the Marketing Directors to offer support
- Help the team to have work plans in place for all clients
- Encourage and support team members to work a minimum of 2 days per month on business development activity to build the team portfolio
- Responsibility for regional team meetings and delivery of training/coaching on a monthly basis
- Encourage attendance at TMC conferences
- Build the team to an optimum 12-15 Marketing Directors
- Manage capacity and utilisation of team to 60% - 75%
- Manage skill set mix on team to reflect requirements in your region
- Contribute to recruitment process for the region
- Monitor, review and report on the team’s invoicing of clients on a monthly basis
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Essential Proven Experience Required For The Role
- Leadership ability
- Relationship development skills
- Consultative selling approach
- Ability to motivate and enthuse others
- An entrepreneurial mind-set
Other Useful Experience And Attributes
- An understanding of business issues – especially SME and entrepreneur mind-set
- Varied sector background to give a broad base of experience
- Ideally qualified to MBA level
- Experience of taking a business through sale / exit process
- Sound understanding of marketing
- Motivated by winning and achieving results
- A self-starter, with lots of energy and drive
- Successful handling of multiple client relationships
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