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Regional Sales Manager
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Regional Sales Manager – McCurrach on behalf of Carlsberg Britvic
Area: Northwest England (Ideal Location: Liverpool / Manchester) Contract Type: Permanent, Full-Time Salary: Up to £43K per annum + performance-related bonus, company car & fuel allowance
Ready to propel your Sales career? Passionate about the most iconic and popular beers and soft drinks?
Carlsberg Britvic is the largest multi-beverage supplier in the UK, home to unmissable brands:
- Beers: Carlsberg Danish Pilsner, 1664, Poretti, Brooklyn, Hobgoblin, Wainwright, and more
- Soft Drinks: J2O, Robinsons, Tango, London Essence, Pepsi MAX, 7UP, Lipton Iced Tea & Rockstar Energy
With a national footprint covering 6 production facilities and 16 logistics depots, our unified focus is success for the team.
About the Role
Position: Regional Sales Manager for Britvic Convenience We’re seeking a driven Regional Sales Manager to lead and grow our sales performance through strategic customer relationships, primarily targeting Convenience Symbol & Independent channel customers.
Key Responsibilities:
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Team Leadership & Accountability:
- Lead and coach 10 Customer Development Executives within the Northwest region
- Own sales & share growth performance of Britvic brands in your territory, ensuring outperformance against market targets
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Strategic Growth & Customer Engagement:
- Develop and execute a Regional Business Plan aligned with Britvic’s objectives
- Leverage data & insights to continuously refine and adapt strategies
- Strengthen partnerships with key retail customers, delivering mutually beneficial outcomes
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Talent Development & Operations:
- Maintain a talent management plan, including succession planning and performance improvement initiatives
- Mentor your team to emulate a growth mindset and ensure alignment with regional goals
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Process & Reporting:
- Ensure accuracy in key business processes and systems
- Monitor and transform approaches based on actionable performance insights
- Collaborate with Britvic teams on strategy, reporting, and business plan accountability
Required Skills & Experience
Positioned for ambitious, high-performing sales leaders who thrive in competitive environments:
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Proven success as a Regional Sales Manager or equivalent role (preferably within FMCG, business development, or retail sectors)
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Sharp strategic mindset with skills in :
- Setting long-term goals
- Crafting sales growth & business development strategies
- Achieving ambitious targets through data-informed decision making
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Essential/Winning Traits:
- Creativity & negotiation skills to drive resonant, equitable solutions
- Commercial acumen, ** Time Management** and excellent communication (across all stakeholders)
- Data-driven approach with analytical strengths to translate numbers into actionable progression
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- Leadership & Team Dynamics:
- Authentic, inspirational leadership – your ability to motivate a team of 10 Customer Development Executives is crucial
- Cultivate a winning mindset at every level of your region
Additional Requirement:
- Must hold a full UK Driving Licence with no more than 6 points or prior convictions/bans. National travel will be required.
What We Offer
We believe in rewarding our people and investing in:
- Competitive salary capping £43K with 28-day holiday package (pack additional leave with our scheme)
- 15% Annual bonus based on performance excellence
- Company car & fuel card
- Life Assurance & discounted private healthcare scheme
- Access to a company pension plan
- Family-friendly policies, including enhanced maternity & paternity pay
- Robust coaching & training initiatives with career development support
- 24/7 Employee Assistance Programme (EAP) to support overall well-being
- Volunteer opportunities for McCurrach task forces covering Diversity & Inclusion, Community, Sustainability, Mental Health & Well-being
- DVLA Driving Licence check required for national travel (selecting this location entails ensuring compliance with these terms).
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