Innovo Global Talent
Regional Sales Manager
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Regional Sales Manager
Sales Manager – Lighting & Specification (Leeds & Yorkshire)
Location: Leeds / Yorkshire Region Type: Full-time, Permanent Sector: Lighting, Lighting Controls, Automation, Technical Specification
The Role in a Sentence
Own and grow one of the warmest, most positive regions in the UK lighting market. Drive both existing accounts and new business across consultants, contractors, end-users and specifiers, representing a high-quality technical lighting and controls portfolio.
Why We’re Hiring
Yorkshire is a high-performing region with:
- Strong relationships
- Repeat business
- Active specification pipelines
We’re investing in a Sales Manager who can:
- Deepen existing relationships
- Expand our footprint
- Convert new opportunities across commercial, industrial, and public-sector projects
This isn’t a cold-start territory—it’s a warm, engaged customer base ready for someone who can elevate it further.
What You’ll Do
Key Responsibilities
-
Grow the region:
- Manage and expand a warm territory with strong existing customers
- Strategically develop new accounts
-
Drive specification:
- Win specifications with:
- Lighting designers
- M&E consultants
- Architects
- Contractors
- End-clients
- Win specifications with:
-
Technical selling:
- Position **lighting, lighting controls and automation-**ready solutions with confidence, clarity, and commercial impact
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-
Pipeline ownership:
- Build, track, and convert project pipelines across:
- Commercial
- Industrial
- Education
- Retail
- Public-sector sectors
- Build, track, and convert project pipelines across:
-
Customer engagement:
- Deliver:
- Face-to-face meetings
- Site visits
- CPDs
- Demos
- Technical presentations
- Deliver:
-
Cross-functional collaboration:
- Work closely with internal design, technical, and project teams to ensure smooth delivery and customer satisfaction
-
Market intelligence:
- Feed insights back into product, marketing, and leadership to support continuous improvement and competitive positioning
Essential Experience
Proven technical sales professional with experience in:
Industry Knowledge
- Lighting industry experience, ideally specification-led (e.g., architectural, commercial, industrial, or exterior)
- OR technical product sales with a specification focus, including:
- Lighting controls
- Building automation
- Smart systems
- Electrical products
- Sensors
- IoT
Relationships & Performance
- Strong relationships across:
- Consultants
- Contractors
- Specifiers in the region
- Track record of:
- Growing a territory
- Converting project-based opportunities
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Technical & Sales Skills
- Ability to:
- Understand technical product features
- Translate them into customer value
Communication & Soft Skills
- Confident communication, presentation, and relationship-building skills
Desirable (But Not Essential)
- Experience delivering CPDs or technical presentations
- Knowledge of:
- DALI, KNX, BACnet, or lighting control ecosystems
- Understanding of:
- Building automation
- Smart buildings
- Energy-efficiency technologies
- Existing network across Yorkshire’s M&E consultants, architects, and contractors
What This Role Is Not
✘ A cold-start territory ✘ A transactional, box-shifting job—this is project-based, specification-led technical selling ✘ A pure account management role—requires a growth mindset
The Person Who Thrives Here
You’d excel in this role if you:
- Are commercially sharp and technically confident
- Are relationship-driven
- Enjoy working with customers, influencing specifications, and winning projects through expertise—not discounts
- Are energised by a warm region with huge potential and thrive on taking initiative
Let’s accelerate your growth in Yorkshire—apply today!
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