Brakes UK
Regional Sales Manager

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Job Description
Regional Sales Manager - Your Way - West Scotland
Up to £55,000 depending on experience, Bonuses, Company Car + Great Benefits
Here at Brakes, we have ambitious growth plans as we continue with our offering called ‘Your Way’ within our Independent Sales business. Leading a team of Your Way Field Sales Consultants who are responsible for winning and maximising business in their very own dedicated neighbourhood of just one square mile.
Leading & inspiring a Regional Your Way Field Sales Team, you’ll support them to achieve & exceed sales, profit and margin targets, retain our customers and win new ones, whilst taking a proactive role in devising, reviewing & revising the overall Regional Business Plan.
Key Accountabilities
- Develop, implement & own the geographical region business plan & budget to release profitable growth potential, increase customer experience & deliver regional sales budget
- Lead, direct, coach & motivate up to 10 direct reports to deliver sales & high team performance
- Proactively partner and own the relationship with the relevant Operations Manager and Depot, holding regular, planned weekly calls & periodic profitability meetings with the Depot team to achieve shared KPIs
- Create a customer first culture throughout the team, understanding key customer businesses & their needs to continually improve the customer experience whilst also managing expectations, retaining, securing & growing business
- Continual proactive issue resolution with Operations to enhance the customer first experience, minimise disruption & develop tactics to identify opportunities to release growth opportunities
- Lead the new Business Agenda for the Region in order to achieve new business targets
- Ensure talent management & engagement throughout the region
- Meet with customers where required to retain, secure & grow business
- Partner with internal stakeholders & team to establish win-win solutions for the customer & business
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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Requirements
Highly commercial, you’ll have previous experience of leading a team of Field Sales Professionals, driving growth and results, through both new and existing business, ideally in the foodservice industry. It goes without saying that you put the customer at the heart of everything you do, fostering a culture of continuous improvement across people, process, strategy and delivery models building long lasting and highly effective working relationships with internal stakeholders to create an environment of trust, support and collaboration. You’ll also need to be proficient with technology to improve the customer and optimise performance (Experience of Salesforce while not essential, would be advantageous).
Benefits
In return we offer a competitive base salary along with excellent bonus potential, a home-based contract, company car, additional holiday purchase options to top up your annual leave and award-winning products at virtually cost price. In addition, you’ll have the opportunity to further enhance your skills through our industry-leading Learning & Development programmes and progress into a vast range of commercial roles to really develop your career.
About Brakes
We’re not just looking for a good fit, we want people who help to make us even better. We’re passionate about creating an inclusive workplace that celebrates and values diversity. We don’t want you to ‘fit’ our culture, we want you to define it. Bring your whole self to work. #BelongAtBrakes.


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Why Brakes? Our Purpose - Connecting the world to share food, and care for one another.
Additional Information
At Brakes, everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.
Brakes
Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. Every day Brakes deliver the highest quality fresh and frozen food and ingredients from our nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. Our customers depend on us, and our 8,000-strong workforce is dedicated and proud to be part of this vital provision. And we’re growing!
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