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Regional Sales Manager - Capital Machinery

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Regional Sales Manager - Capital Machinery
UK & North West Europe
Competative Salary + Uncapped Commission + Company Car + Mobile + Laptop
Are you an experienced capital equipment sales professional looking for the opportunity to take ownership of a key region within a global engineering business?
Our client is an established international manufacturer of advanced industrial machinery and production technology, supplying customers across a wide range of manufacturing sectors. Following the planned retirement of a long-standing Business Manager, they are now seeking a Regional Business Manager to lead commercial activities across the UK and selected international territories.
This is a unique opportunity to inherit an established customer base, benefit from a comprehensive handover period, and play a key role in driving future growth across the region.
The Role
Reporting to senior leadership within Europe, you will be responsible for developing and growing sales across the UK, whilst also supporting business activities within North West Europe and selected international markets.
- Achieving revenue and sales targets across the assigned region
- Managing and developing relationships with existing customers
- Identifying and securing new business opportunities
- Leading complex capital equipment sales projects from initial enquiry through to order
- Working closely with service and technical teams to support customers throughout the equipment lifecycle
- Supporting and managing regional sales partners, agents and distributors where applicable
- Delivering customer presentations, demonstrations and commercial negotiations
- Representing the business at trade exhibitions and industry events across Europe
- Providing regular sales forecasts, market intelligence and strategic input to senior management
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
The Candidate
We are keen to speak with candidates who have experience selling high-value capital equipment into manufacturing or industrial environments.
Suitable backgrounds may include:
- CNC machinery
- Laser cutting equipment
- Machine tools
- Industrial automation equipment
- Manufacturing technology
- Other complex engineered capital equipment
You will ideally possess:
- A Mechanical, Electrical or Engineering-related degree
- A proven track record of selling capital equipment with long sales cycles
- Experience managing sales projects ranging from approximately £100,000 to £600,000+
- Strong commercial and negotiation skills
- The ability to build relationships with both technical and commercial stakeholders
- A proactive, self-motivated and entrepreneurial approach
- Willingness to travel extensively throughout the UK and Europe


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The Package
- Competative salary
- Attractive commission structure
- Company car
- Mobile phone
- Laptop
- International career development opportunities
- Comprehensive handover and onboarding period
- Opportunity to join a highly respected global engineering business with a collaborative and multicultural culture
Location
Ideally located within the UK with reasonable access to major transport links and international travel.
If you are an ambitious sales professional with experience selling complex capital equipment and are looking for a role with genuine autonomy, international exposure and long-term career prospects, we would love to hear from you.
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