Weldfast UK
Regional Sales Manager - East England
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
The Opportunity
We are looking for a commercially focused Regional Sales Manager to take ownership of the East of England territory and drive profitable, sustainable growth across an established customer base while developing new business opportunities.
This role is far more than a traditional field sales position. You'll be responsible for:
- Developing and executing your regional growth strategy
- Identifying new market opportunities
- Strengthening relationships with key customers and distributors
- Delivering measurable commercial results
Working closely with our leadership team, internal sales, marketing and technical specialists, you'll help shape the future direction of your region, using market insight, customer knowledge and commercial analysis to maximise opportunities and improve performance.
This is an ideal opportunity for an ambitious sales professional who enjoys thinking strategically, making commercially informed decisions and having genuine ownership of their territory.
About You
You're a commercially minded sales professional who enjoys building long term relationships and delivering sustainable business growth.
Rather than simply chasing sales, you understand how to develop a territory strategically, identify profitable opportunities, analyse performance and make commercially sound decisions that benefit both your customers and your business.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
You're equally comfortable discussing commercial strategy with senior decision makers as you are developing new business opportunities in the field.
Essential Skills
- Proven success in regional B2B sales leadership, consistently delivering sustainable revenue growth and exceeding sales, profit, and market share targets.
- Expertise in strategic account management, business development, and identifying opportunities to maximise customer lifetime value and expand market penetration.
- Strong commercial acumen with experience developing and executing pricing strategies, improving gross margin, and contributing to EBITDA performance through effective sales and cost management.
- Highly analytical with the ability to interpret sales, financial, and market data to identify trends, forecast performance, optimise pricing, and support evidence-based commercial decision-making.
- Track record of delivering against revenue, margin, EBITDA, and KPI objectives through robust territory planning, pipeline management, and performance monitoring.
- Excellent negotiation, influencing, and stakeholder management skills, with the ability to build long-term customer relationships and secure commercially beneficial agreements.
- Self-motivated and highly organised, with the ability to lead a regional territory autonomously, prioritise opportunities, and drive continuous business improvement.
- Proficient in using CRM systems, sales analytics, and business intelligence tools to monitor performance, produce accurate forecasts, and identify growth opportunities.
- Strong financial and numerical skills with an understanding of profit and loss, return on investment, pricing models, and commercial performance metrics.
- Full UK driving licence and willingness to travel extensively across the assigned region.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable Skills
- Experience within the welding equipment sector.
- Technical understanding of welding processes, consumables, and associated products.
Why Join Weldfast UK?
- Join a respected market leader with ambitious growth plans.
- Be part of an exciting transformation journey with significant investment in the business.
- Work alongside an experienced leadership team.
- Opportunity to influence change and make a meaningful impact.
- Competitive salary.
- Company car.
- Continuous training and development.
- 20 days holiday + Christmas shutdown + Public holidays.
- One paid volunteering day per year.
At Weldfast, we are building the future of our industry. If you are passionate about sales, customer success, and driving growth, we'd love to hear from you.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location