Assembly Coffee
Regional Wholesale Manager
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About us
Assembly Coffee is an independent specialty roaster based in London. We exist to push the boundaries of how coffee is experienced, appreciated and communicated while working with some of the UK's most progressive cafés, restaurants and hospitality operators.
Our approach is collaborative and purposeful. We believe innovation should create real value, not novelty, and we're driven to set new benchmarks for how speciality coffee can deliver both quality and impact. From our partners in hospitality to the communities we source from, we invest in relationships that are long-term, transparent and mutually beneficial.
At Assembly, we combine rigour and creativity in equal measure. We're a team that values clarity, respect and excellence, and we aim to lead the industry by showing what's possible when ambition is paired with integrity.
About the role
We're looking for a Regional Wholesale Manager to represent Assembly across the UK regions outside London, building and developing partnerships with some of the country's most progressive independent cafés, restaurants and hospitality operators.
As the face of Assembly in your region, you'll be responsible for growing our wholesale presence through a combination of new business development, relationship management and strategic account growth. You'll work closely with existing partners to strengthen relationships, while identifying and developing new opportunities that support Assembly's continued expansion.
This is a role with significant ownership and autonomy. You'll be responsible for shaping the strategy, managing your regional pipeline and delivering against ambitious growth targets, while working closely with the wider wholesale, marketing and operational teams to ensure we continue to deliver a consistent Assembly experience.
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With ambitious plans for the future, this is an exciting opportunity to help shape the next phase of Assembly's growth, expanding our reach, strengthening our partnerships and building the presence of a leading speciality coffee brand across the UK.
Key responsibilities
Sales & revenue growth
- Develop and deliver a regional sales plan to achieve and exceed wholesale revenue targets, growing existing accounts and generating new leads.
- Monitor market trends and competitor activity, adjusting strategy accordingly.
- Work with the marketing, technical and sales teams to build compelling pitches and service offerings in line with GP targets.
Account & relationship management
- Build strong, long-lasting relationships with wholesale clients, acting as their main point of contact.
- Conduct regular check-ins and reviews, tailoring solutions to each client's needs and resolving concerns promptly.
Business development
- Identify new partnership and diversification opportunities across the wholesale sector, including equipment sales, leasing and rental.
- Represent the brand at industry and trade events to build visibility.
- Support clients with new site openings, expansions and upgrades, and bring ad-hoc accounts onto formal supply agreements where beneficial.
Technical & training support
- Provide first-line technical support, screening faults and coordinating with in-house or third-party technicians.
- Develop bespoke client training plans and proactively promote technical and training services to existing accounts.
Reporting
- Maintain accurate CRM records and complete weekly reporting, plus quarterly deep-dive reviews of your sales and account activity.
- Use data-driven insights to refine your approach and present performance, challenges and strategy to the management team.
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Collaboration & brand support
- Report into the regional wholesale lead, working closely with production, operations and finance on fulfilment, pricing and invoicing.
- Support clients with activations, events and trade marketing, ensuring everything reflects Assembly's values and brand standards.
About you
- Personable — you build genuine, lasting relationships and communicate with clients confidently and effectively.
- Self-motivated — you'll work autonomously for most of your time, so managing your own diary, pipeline and objectives comes naturally.
- A problem solver — you think on your feet and find practical solutions to new situations.
- Committed — we're dedicated to our clients and our values, and you will be too.
A full UK driving licence is essential given the travel involved.
The important details
- Full-time (Monday – Friday).
- Based remotely with plenty of regional travel and visits to our Roastery in Brixton, London.
- Competitive salary based on experience + performance incentives.
- Field-based car allowance provided with travel expenses covered.
- Regular team activities.
- Breakfast (and coffee) provided on-site.
- 22 days annual leave plus bank holidays, plus 2 mental health days per year, plus 1 charity day.
- Company pension scheme.
- Cycle to work scheme.
- Ongoing learning and development opportunities, including accredited third-party training and coaching platforms.
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