Marrina Decisions
REMOTE: Regional Marketing Program Manager, EMEA (Western Europe)
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REMOTE: Regional Marketing Program Manager, EMEA (Western Europe)
Regional Marketing Program Manager – B2B Events (Remote / Western Europe)
Location:
Remote / Western Europe
Department:
Marketing
About the Role
We are seeking a highly organized, mid-level Regional Marketing Program Manager to drive our B2B event marketing strategy across Western Europe. In this role, you will be the driving force behind our regional events—ranging from partner-led workshops, customer summits, to online webinars.
As a key player on our marketing team, you will take ownership of coordinating with strategic partners and prospective B2B customers within the digital mapping and location intelligence space. You won’t just be managing logistics—you will actively shape the narrative by writing compelling promotional copy, leading regional email marketing initiatives, and managing the end-to-end event process to ensure every touchpoint drives pipeline and brand awareness.
Key Responsibilities
Event & Webinar Management
- Plan, coordinate, and execute a robust calendar of regional marketing events across Western Europe (including in-person customer events, partner roadshows, and virtual webinars).
- Manage end-to-end event logistics, including:
- Webinar platform setups
- Venue coordination
- Vendor negotiations
- Budget tracking
- Develop and manage detailed task lists and timelines to ensure seamless execution of all event components.
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Partner & Customer Engagement
- Act as the primary marketing liaison for regional partners, collaborating on:
- Co-marketing initiatives
- Joint events
- Shared webinars
- Lead communications with prospective customers and VIPs before, during, and after events to deliver a premium brand experience.
- Work closely with regional sales teams to:
- Track event attendees
- Score leads
- Pass them on for post-event follow-ups.
Copywriting & Content Creation
- Draft sharp, engaging copy for:
- Event registration landing pages
- Promotional social media posts
- Webinar abstracts
- Adapt global marketing messaging to resonate with B2B Western European audiences within the mapping/geospatial tech ecosystem.
Email Marketing Initiatives
- Lead regional email marketing campaigns to drive:
- Event registrations
- Pre-event reminders
- Post-event nurture sequences
- Build, test, and deploy emails using marketing automation tools, continuously optimizing for open rates and conversions.
What We’re Looking For
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Experience & Skills
- Experience: 3–5 years in B2B marketing, with a focus on event marketing, field marketing, or program management.
- Industry Knowledge: Preferred experience or a strong understanding of B2B SaaS, mapping technology, GIS, or location intelligence.
- Event Execution: Proven ability to manage:
- Virtual webinars (e.g., Zoom, ON24)
- In-person events or trade shows
- Content Strategy: Strong copywriting skills to translate technical B2B concepts into clear, action-driven content for promotions and emails.
- Data Management: Hands-on experience with marketing metrics, including:
- Pulling and analyzing reports
- Optimizing campaign performance
- Task Management: Exceptional organizational skills—someone who thrives on checklists and meticulous planning.
Attributes
- Collaborative Communicator: Comfortable leading calls with external partners and presenting plans to internal stakeholders.
- Self-Starter: Ability to work autonomously in a remote or hybrid environment, accommodating Western European time zones.
- Language: Fluent in English (written & spoken). Fluency in a second Western European language (e.g., German, French) is a strong plus.
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