Evaluative & Usability Research

• Research is not only about discovery. You will also evaluate ensuring that what is being built will work for the people it is built for, before and after it ships.
• Design and run usability studies, concept tests, and prototype evaluations across product domains generating clear, prioritised findings that design and engineering teams can act on quickly.
• Establish a continuous evaluation rhythm ensuring that live product experiences are regularly tested with real users, not just at launch.
• Work with Product Designers to build research into the design process at the right moments not bolted on at the end but integrated early enough to change the direction of a design before it is committed to build.
• Define the standard for what 'tested with users' means at T&F including minimum sample sizes, participant criteria, and the difference between a quick validation check and a study that warrants significant design change.

Mixed Methods & Data Partnership

• The most powerful insights at come from combining the human depth of qualitative research with the scale and precision of quantitative intelligence. You will be the person who bridges these two disciplines.
• Work in close, ongoing partnership with the Customer Intelligence Lead bringing qualitative context to behavioural signals and using quantitative data to prioritise and scope qualitative investigations.
• Identify when a qualitative finding needs quantitative validation at scale, and work with the Data team to design the right measurement approach.
• Interpret quantitative anomalies unexpected drops, surprising patterns, counterintuitive trends through a qualitative lens, designing the research that explains what the data cannot.
• Contribute to the development of survey instruments and quantitative research designs where appropriate bringing the craft of good question design to large-scale customer measurement programmes.
• Work with Data Scientists to understand what behavioural data exists for a given research question and where the gaps are that only qualitative work can fill.

Insight Translation & Organisational Impact

• Research that stays in a report is research that was not finished. You will ensure that insight moves from study to decision, from finding to action.
• Develop user personas, journey maps, and experience principles that are genuinely grounded in research and genuinely used by the product team not wall art.
• Present research findings to senior stakeholders, including VP Product and Head of Product Design, in a way that creates conviction and drives investment decisions.
• Create feedback loops between research and product that ensure insights are tracked through to action following up on whether findings were used and understanding why they were not when they were not.
• Champion inclusive research practice ensuring that research participants reflect the full diversity of T&Fs user base, including users with access needs, lower digital literacy, and underserved segments.

Qualifications

• Significant years in user research, with a portfolio that demonstrates both generative and evaluative research across complex, consumer-facing digital products.
• Mastery of qualitative research methods in-depth interviewing, contextual inquiry, usability testing, diary studies and the judgement to know which method fits which question.
• Mixed-methods capability you are quantitatively literate, comfortable interpreting behavioural data, and experienced working alongside data analysts to triangulate qual and quant findings.
• A track record of research that changed something product decisions, design directions, or strategic priorities that shifted meaningfully because of your work.
• Strong synthesis and storytelling skills you can take 20 hours of interview material and distil it into three insights that make a room of PMs and designers lean forward.
• Experience building research as a practice establishing standards, building repositories, developing research literacy in non-researchers, and advocating for investment in user understanding.
• Collaborative by nature you build genuine partnerships with designers, PMs, and data colleagues rather than operating as a separate discipline that delivers findings on request.

Additional Information

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care

What you should know:

• This role is based in the UK and you must have the right to work and live in the UK.
• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.
• The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance to our Milton Park office or London office to ensure that as a balanced worker they can make it to our office location 3 days per week. Please note that our Milton Park office will be relocating to Oxford city centre in late 2027 / early 2028, offering an exciting new workplace in the heart of the city.

Closing Date

• Applications will close on the 24th of July 2026

Being Yourself at Taylor & Francis

• If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will