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Ads is the largest revenue generator at Meta and Ads Quality represents around 20% of total revenues which are used to generate long term ads and organic engagement. Core Ads Quality is a unique team jointly optimizing for both quality and revenue, aiming at making this investment more revenue / quality trade-off efficient and generate long term revenue growth through user learning. Among others, Core Ads Quality focuses on: - Finding the right trade-off between short and long term revenues - Standardising and optimise quality treatment of ads across surfaces and page types - Understanding user behaviour with respect to ads quality - Building a solid infrastructure around signals, labels and quality metrics We work at the intersection of Ads, Machine Learning and User Behaviour understanding. The nature of our work is very analytical, with a solid collaboration with our Data Scientist and a heavy focus on not only understand “what” but also “why”. Despite having been created a couple of years ago, the Ads Quality space at Meta is still nascent and full of unexploited opportunities. The organization is further structured into the following teams/sub-pillars: - Integrity & Efficiency: Proactively cover long-term revenue risks from advertiser friction while supporting XI with delivery expertise. - Ads Conversion Familiarity: Accelerate Non-Purchaser (NP) -> Purchaser (P) transition by increasing familiarity of ads for users who don't interact with ads frequently - Post-Click Quality: Stop Purchaser (P) - >Non purchaser (NP) user conversions from bad purchase experiences. - Modelling: Enhance quality and drive long-term revenue growth through modelling. - Quality Science: Build the foundational end to end understanding for Funnel quality signals to ensure its the efficiency, health and coverage. The team has consistently hit their goals and delivered XXXM$ in incremental long term revenue for Meta while ensuring high ads quality.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Responsibilities
Apply relevant AI and machine learning techniques to build Ads auction/user behaviour treatments Develop novel, accurate AI algorithms and advanced systems for large scale applications Work towards long-term ambitious production goals, while identifying intermediate milestones Directly contribute to experiments, including designing experimental details, developing reusable code, running evaluations, and organizing results Work with large data, and contribute to development of large scale foundation models Design methods, tools, and infrastructure to push forward the state of the art in AI


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Minimum Qualifications
Currently has or is in the process of obtaining a PhD in Artificial Intelligence (AI), Computer Science, or a related technical field Experience developing machine learning algorithms or machine learning infrastructure in Python, PyTorch, and/or C/C++ Experience in training, fine-tuning, and/or experimenting with foundation models beyond black-box use
Preferred Qualifications
Experience in Reinforcement Learning, GenAI, Large Language Models, etc Experience in Ads, especially in auction theory and implementation (bidding, budgeting, targeting) Experience in User Behaviour modellling, Long-term Value optimization or Causal Learning
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