SHELTER HOUSING AID AND RESEARCH PROJECT (LEICESTER)
Retail Area Support Manager

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Job Reference: shelter/TP/1262/146
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Number of Positions: 1
Contract Type: Permanent
Salary: £38,724.41 per annum plus £5023.71 London Weighting per annum
Working Hours: 35
Location: South London
Closing Date: 22/07/2026
Job Category: Retail
Region / Division: Shelter Trading
Directorate: Income Generation (Shelter Trading)
Job Introduction
We’re now looking for a dynamic and motivated leader to join our Retail team as Retail Area Support Manager for our shops based in South London. In this role, you’ll help ensure our shops are safe, welcoming, and thriving spaces that inspire donations, volunteering, and sales — all contributing to Shelter’s mission of defending the right to a safe home.
About The Role
This role supports the Area Manager to ensure shops across the area are safe, welcoming, and thriving. You’ll represent Shelter in the community, creating positive experiences for customers, donors, and volunteers while maximising Gift Aid and encouraging ongoing support.
- Oversee shop operations – from pricing and stock rotation to displays and local income-generating events
- Play a key part in recruiting, developing, and guiding Community Shop Managers
- Financial responsibility is central, following procedures, reviewing shop accounts, and supporting managers to identify opportunities and reduce costs
- Success means helping shops meet and exceed targets, increasing Shelter’s contribution, and ensuring vibrant, well-run shops that maximise impact
About You
We’re looking for an experienced leader who can inspire and motivate teams to deliver outstanding results. You’ll thrive in a varied role, bringing energy and creativity to shop environments, helping teams attract customers and donors, and deepening their knowledge of Shelter’s mission. With strong influencing skills, you’ll train, develop, and empower people to run successful shops that raise vital funds.
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To succeed, you’ll need:
- Experience managing staff or volunteers
- Delivering excellent customer service
- Overseeing multiple sites
- Working with budgets
- Being enterprising and innovative
- Ability to engage communities
- Knowledge of charity retail and how to grow sales
Apply to be part of our team and be the change you want to see in society.
Benefits
We offer a wide range of benefits, including:
- 30 days of annual leave
- Enhanced family-friendly policies
- Pension
- Interest-free travel loans
- Tenancy deposit loan
- Payroll giving
- Cycle to work scheme
- Employee assistance programme
About The Team
This role sits within the Income Generation directorate within the Retail team at Shelter. You will work alongside and report into the Area Manager, along with the Community Shop Managers of the shops you will be helping to oversee.
About Shelter
Home is a human right. It’s our foundation and where we thrive. Yet, everyday millions of people are being devastated by the housing emergency. We exist to defend the right to a safe home. Because home is everything. We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.


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Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable, and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.
Safeguarding statement
Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing, and human rights of those we support, and enabling them to live free from harm, abuse, and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
Apply for this job
Please click ‘Apply for Job’ below. You are required to submit your work and education history and a supporting statement.
Please provide specific examples of how you meet the criteria in the 'About you' section of this advert, following the STAR format, and ensure you demonstrate how you address the behaviours below throughout your responses:
- We prioritise diversity and have an inclusive and open mindset
Any applications submitted without a supporting statement will not be considered.
Attached Documents
- Retail Area Support Manager, South London shops - JD.docx
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