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Job Title: Retail & Brand Commercial Manager
Company: High street fashion organization (Will be revealed in the call)
Location: Old Street, London
Reports to: Senior Category Manager
Role Overview
Act as the lead for retail marketing within the Consumer Products team, driving brand engagement and sales across UK & Ireland. This role combines marketing strategy with strong commercial focus, working closely with Retail, Category, and Franchise teams to deliver impactful campaigns and business growth.
Key Responsibilities
- Develop and deliver short- and long-term retail marketing strategies aligned to business and commercial objectives.
- Lead the planning and execution of omnichannel marketing campaigns across key brands and franchises.
- Partner with UK & Ireland retailers to design and implement tailored, high-impact campaigns that differentiate each account.
- Drive brand awareness, customer engagement, and fan acquisition through innovative marketing activations.
- Ensure all marketing initiatives are aligned with commercial goals, delivering measurable impact on sales and ROI.
- Identify consumer trends, insights, and market opportunities to inform marketing strategies.
- Analyse campaign performance and provide clear reporting, insights, and recommendations.
- Build and maintain strong relationships with internal stakeholders, retail partners, and agencies.
- Support joint business planning with key partners to drive licensing growth and revenue performance.
- Collaborate with Franchise and Creative teams to ensure brand consistency and best-in-class execution.
- This role requires a strong balance of creativity, data-driven thinking, and commercial acumen.
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Skills & Experience
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- Proven experience in retail marketing, ideally within fashion, lifestyle, or consumer products.
- Strong track record of delivering campaigns that drive sales (sell-in & sell-out) and brand engagement.
- Experience developing retail marketing activations with measurable commercial impact.
- Experience managing media campaigns and working with agencies.
- Understanding of performance marketing and media planning.
- Strong knowledge of digital, social, and influencer marketing.
- Ability to plan, execute, and evaluate end-to-end marketing campaigns.
- Strong analytical skills with the ability to turn data into actionable insights.
- Proven ability to build cross-functional relationships and drive joint business goals.
- Experience working in a matrix organization (preferred).
- Highly organised, proactive, and commercially focused.
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