Homary.com
Retail & Business Development Manager (Chinese-speaking)
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Retail & Business Development Manager (Chinese-speaking)
Location: London
Employment Type: Full-time, Permanent
Salary Range: OTE £65,000 – £90,000 per annum (including base salary, commission, and bonus)
Reporting to: Head of Offline Operations (Headquarters)
About Homary
HOMARY is a globally leading modern furniture and home lifestyle brand, renowned for blending classic design with superior quality. We operate multiple physical stores worldwide, and in the UK we have a commercial showroom in Chiswick, London, and a further showroom in Birmingham, offering customers an immersive product experience that showcases a wide range of stylish yet functional furniture solutions. As our international expansion strategy accelerates, we are rolling out a retail expansion (franchising) programme across the UK market. We are now looking for a versatile talent who combines retail operational capability with a commercial development mindset to join our team.
We are seeking a dynamic, results-oriented Retail & Business Development Manager. This role integrates the fine-grained management of store operations with strategic external business development, acting as a critical hub for establishing HOMARY’s offline retail network in the UK.
Key Responsibilities
- Drive sales performance through effective team leadership and personalised customer interactions to achieve store sales targets.
- Develop local marketing initiatives and support the headquarters in driving the franchising programme.
- Ensure the brand consistently maintains a premium, welcoming, and orderly brand image.
- Monitor market trends and customer feedback to inform product and sales strategy.
- Manage the offline retail budget and related administrative matters.
- Formulate and execute a UK channel expansion plan, including regional targeting and quarterly goal setting.
- Independently identify and proactively approach potential partners through industry exhibitions, trade associations, local retail networks, designer communities, competitor analysis, and other channels.
- Manage the end-to-end business development process: from lead generation, prospect qualification, contract negotiation, and signing, through to store setup and opening support.
- Collaborate with cross-functional headquarters teams to localise franchise policies, product catalogues, pricing, and support systems for the UK market.
- Regularly submit market intelligence, competitor updates, progress reports, and KPI data.
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Requirements
Work Experience: Proven retail management experience at Store Manager or Assistant Store Manager level, preferably in furniture, home décor, or luxury retail. Experience in B2B business development, franchising, or channel sales – ideally within the UK furniture, home décor, interior design, or home improvement retail sector – is preferred.
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Track Record: Strong commercial acumen with a verifiable history of meeting or exceeding sales targets; demonstrable success in recruiting and signing agents/distributors.
Industry Knowledge: In-depth understanding of the UK mid-market furniture sector, consumer preferences, retail operations, and franchising/distribution models.
Language Skills: Fluent English (native or near-native level) and fluent Mandarin Chinese (for effective communication with headquarters teams).
Personal Attributes: Highly organised, proactive, and able to thrive in a fast-paced environment.
We offer
- A competitive salary and attractive performance-based bonus (OTE £65K–£90K).
- Career development opportunities within a rapidly growing global brand.
- Travel accommodation and mileage allowances (at company rates).
- Company mobile phone and SIM card.
- UK statutory pension and annual leave.
How to Apply
If you are passionate about home design, possess excellent bilingual communication skills, and are excited by a role that blends retail operations with commercial expansion, we would love to hear from you.
Please send your CV and a brief cover letter to: joannaliu@business.homary.com
Please quote the subject line: Retail & Business Development Manager
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