Orlebar Brown
Retail Market Manager (UK & France Regions)
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Retail Market Manager (UK & France Regions)
Role Type: Full Time
Department: EU Retail Team
Reporting To: Head of Retail - Europe & Global Clientelling
Location: Fitzrovia, London
Salary: Competitive
Company Profile
Orlebar Brown (Chanel group) launched in March 2007 as a more tailored approach to men’s beach and swim shorts. Based on the traditional pattern of a tailored pair of trousers for men, and with their distinctive side fasteners, they are not just a swim short; they are the original and best shorts you can swim in.
Today, our collections are built into broader lifestyles imagined around Beach, Resort, Coast and Sport. We have multiple product releases, including capsules, new categories and services, over the calendar year to maintain excitement, and interest for our customers.
Since 2007, we have built the brand to achieve our stated purpose which is - to encourage, excite and inspire everyone to ‘Holiday Better’. This is our purpose and why we get out of bed every morning.
The brand has rapidly gained global recognition and is sold through online, more than 30 O.B. stores, and the best retailers and hoteliers in the world. Our customer is truly international, so whether they are in St Barth’s for Christmas with family, Miami for a wild Spring break, a conference in Dubai with a few days off, tacking a boat off the coast of St Tropez, volunteering to replant mangrove plantations in Puerto Rico, walking along a cliff top in Cornwall, or diving off one into a beautiful blue ocean then O.B. should be there to help you do it better.
Our business is built on relationships with those customers, and we strive to maintain our relationship with them, wherever they might be, and provide world class service, when and where they want. It is also built on finding new customers to the brand by welcoming them to join the ever-growing O.B. community.
The Position
The Retail Market Manager is responsible for leading the commercial performance, operational execution and people leadership of the UK, France and Monaco retail markets.
The role is accountable for delivering sales, profitability, productivity, compliance and people performance across directly operated stores, concessions and boutique spaces within the region. Working closely with Store Managers, concession partners and Head Office teams, the Retail Market Manager ensures that each location is commercially focused, operationally disciplined and aligned to the standards expected of Orlebar Brown as a luxury lifestyle brand.
Reporting to the Head of Retail Europe & Global Clientelling, this role will work cross-functionally with teams across Retail, HR, Finance, Merchandising, Visual Merchandising, Operations, Clientelling, Concierge and wider commercial functions. The role is fast-paced, commercially focused and requires the ability to move confidently between market leadership, Store Manager coaching and detailed operational follow-up.
The Retail Market Manager will be responsible for driving the performance of directly operated points of sale across the UK, France and Monaco, as well as concessions and boutique spaces where directly employed team members are present, often working alongside department store teams or third-party partners. The role may also support wider regional business initiatives, including seasonal trading, new store openings, concession partnerships, market projects and cross-channel retail initiatives.
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As the retail structure evolves, this role will become increasingly focused on market performance, people leadership, commercial execution and accountability. The Retail Market Manager will ensure that agreed retail standards, service expectations, training tools and operational processes are embedded consistently across the UK, France and Monaco, working in partnership with the relevant Head Office and retail support teams.
General Responsibilities
Commercial Leadership & Market Performance
- Own sales, profitability and productivity performance across the UK, France and Monaco.
- Analyse trading performance, identify opportunities and implement actions to improve results.
- Drive market plans to improve sales, conversion, ATV, UPT, retention and clientelling performance.
- Partner with Store Managers to deliver clear commercial plans aligned to local markets and customer behaviour.
- Review performance, challenge underperformance and share market insights with senior leadership.
- Collaborate with Merchandising, Planning, VM, Marketing and Clientelling teams to maximise opportunities.
- Support launches, campaigns, activations and seasonal trading initiatives.
Store Leadership & People Management
- Lead, coach and develop Store Managers across the UK, France and Monaco.
- Ensure teams understand commercial priorities, targets and brand expectations.
- Conduct regular store visits, reviews and one-to-ones to drive performance.
- Identify talent, support succession planning and develop future leaders.
- Support recruitment, onboarding and people development with HR.
- Partner with HR on employee relations, performance management and team engagement.
- Hold Store Managers accountable for training, retention and team performance.
Market Operations & Compliance
- Ensure stores operate effectively, compliantly and in line with company standards.
- Hold Store Managers accountable for stock management, cash handling, health & safety, scheduling and store administration.
- Monitor operational performance, stock accuracy, stock loss and corrective actions.
- Ensure payroll, operational costs and store resources are managed effectively.
- Support implementation of new processes, systems and omnichannel initiatives across the market.
- Work with Head Office teams to ensure consistent operational standards.
Customer, Clientelling & Brand Experience
- Champion the Orlebar Brown customer experience across all markets.
- Drive clientelling, customer retention and high-touch service standards.
- Ensure teams deliver a consistent luxury experience aligned with brand expectations.
- Use customer feedback, mystery shops and store insights to identify improvements.
- Support local client events, relationship-building and customer initiatives.
Visual Merchandising & Store Presentation
- Ensure stores maintain strong visual standards and brand presentation.
- Partner with VM teams to deliver guidelines, launches and seasonal updates.
- Hold Store Managers accountable for shopfloor, windows, stockroom and store standards.
Financial Control & Business Discipline
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- Monitor payroll, productivity and key performance indicators including sales per hour, conversion, ATV and UPT.
- Ensure Store Managers understand budgets, targets and commercial priorities.
- Manage operational expenditure and support forecasting, budgeting and market planning.
Projects & Cross-Functional Working
- Lead and support retail projects including openings, closures, refurbishments and concessions.
- Drive implementation of company initiatives across the market.
- Collaborate with HR, Finance, Operations, Merchandising, VM, Concierge and Clientelling teams.
- Share market insight to improve retail processes, customer experience and operational effectiveness.
Candidate Profile
- Proficiency in both written and spoken French and English is essential for the role.
- Fluency in French and English. All meetings with the Head of Retail and OB HQ team members will take place in English.
- Full driving license and ability to drive in Europe.
- Experience in retail management and operational standards delivery.
- Sharp attention to detail with a systematic and logical approach to work
- Capable of planning, organising and at times, project managing.
- Has resilience as well as composure and has integrity and trust within the business.
- Motivates the team to deliver and has excellent people management skills.
- Excellent communication skills, both written and verbal and the ability to communicate “up” confidently and appropriately
- Able to build and maintain relationships with all levels of the business
- Strong administrative and organisational skills
- Excellent PC skills, fully adept with Microsoft packages, especially Excel, PowerBI, and ERP system.
- Must be flexible to work 5 days out of 7 including weekends.
What We Offer
- Being part of a diverse working environment of people who we learn from every day
- The chance to train and develop your skills in a fast-working environment
- Competitive benefits package:
- Physical wellbeing: Private medical insurance covering pre-existing medical conditions and the ability to add family members, an online GP app with 24/7 appointments, available within 24 hours, and cycle scheme participation for tax-exempt bike and/or accessories purchase.
- Financial wellbeing: Company pension scheme.
- Lifestyle: Orlebar Brown and CHANEL product discounts and employee-only sales.
- Employee Recognition: Service award incentives, 1-week office closure in August to practice what we preach (paid leave and separate from 25 days annual leave plus UK public holidays).
It’s never just a job at Orlebar Brown. It’s a way of life. We live and breathe our brand values – Tailored, Vibrant and Brave. Our team define who we are and how we get the job done.
At Orlebar Brown, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Orlebar Brown.
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