Publicis Groupe Holdings B.V
Retail Media Lead
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Company Description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
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Overview
We are hiring a Retail Media Lead to play a central role in shaping the future of retail media for a major new client. This is an opportunity to lead meaningful, high-impact work—driving growth, innovation, and measurable results in a rapidly evolving space. You’ll work with a collaborative team of experts across strategy, media, data, and commerce to deliver work that genuinely makes a difference. If you’re excited by building something new and influencing how brands connect with consumers, this could be the role for you.
Responsibilities
What you’ll be doing:
- Lead the retail media strategy, planning, activation, and reporting for your client, ensuring high-quality delivery and measurable outcomes
- Shape and deliver full-funnel retail media activity that drives business growth and enhances brand visibility
- Build strong, trusted relationships with senior stakeholders, acting as a key partner and advisor
- Identify and drive innovation opportunities, testing new approaches, tools, and channels to unlock growth
- Develop and support a high-performing team, providing clear direction, coaching, and development opportunities
- Champion retail media internally, working with cross-functional teams to integrate it across wider media strategies
- Contribute to business growth by supporting pitches, building opportunities, and sharing thought leadership
Qualifications
Skills we’re looking for:
- Experience delivering scaled retail media activity, either agency-side or in-house
- Strong leadership skills, with the ability to guide teams and bring others with you through change
- A proven track record of driving growth through retail media for large or complex clients
- Experience leading teams and managing multi-channel or performance marketing activity
- Knowledge of commerce strategy, including ecommerce, marketplaces, shopper marketing, or paid media
- Strong communication and stakeholder management skills, with the ability to simplify complex ideas
- A collaborative, curious mindset with a passion for continuous learning and innovation
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Additional Information
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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