Oak Furnitureland
Retail Sales Advisor - Reading
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Retail Sales Advisor - Reading
Retail Sales Advisor
Role Overview
Our Retail Sales Advisors are at the heart of our business, acting as our biggest brand ambassadors. Acting as the first point of contact for customers visiting our network of showrooms, they are both inspired and empowered to support customers in growing their homes by assisting them in choosing the perfect pieces of furniture and accessories from our broad range of products. With a commercially minded and consultative sales approach, they use their expert knowledge to deliver an exceptional experience tailored to each customer.
This commitment to high performance is recognised and rewarded through our generous, industry-leading uncapped commission scheme, ensuring that all our Retail colleagues are rewarded for their dedication and hard work.
About The Role
Core Responsibilities
- Provide customers with an exceptional customer experience, sharing your expert knowledge of Oak Furnitureland’s extensive product ranges and services.
- Follow the Retail Sales Model to make tailored recommendations based on customer needs and guiding purchasing decisions.
- Contribute to improving Oak Furnitureland’s customer satisfaction scores (including Net Promoter Score and TrustPilot ratings), fostering loyalty, positive brand perception, and generating new sales opportunities.
- Consistently achieve personal sales KPIs, performance targets, and support overall showroom performance.
- Adopt a one-team approach by collaborating with the Store Manager and Assistant Manager to foster an inclusive team culture, aligned with our values and expected behaviours.
- Work closely with Visual Merchandising and Facilities & Maintenance teams to maintain a compliant, safe, and inviting environment that showcases our products and services at the highest standards.
- Positively engage with Partnering 4 Performance to set personal objectives and development plans that support individual and business growth.
- Adhere strictly to Oak Furnitude’s processes, policies, and procedures while staying updated on internal and external factors impacting trade and customer experience.
- Utilise training materials and business updates to maintain current knowledge of products, services, and industry trends—driving sales performance.
- Ensure compliant, efficient, and correct processing of all customer information using Oak Furnitude systems.
- Encourage and deliver a seamless omnichannel customer journey by leveraging digital resources and marketing tools for informed purchasing decisions.
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Skills And Experience
- Extensive customer-facing experience demonstrating proficiency in retail sales, consultative selling—ideally in furniture or similar industries.
- In-depth knowledge and application of sales models and processes to meet targets effectively.
- Strong questioning, listening, and persuasive communication skills, with a knack for influencing relationships.
- Proven track record in working within high-performing teams towards achieving individual and team goals.
- Understanding of how customer experience directly impacts key metrics such as NPS, TrustPilot ratings, repeat business, and new sales opportunities.
- Industry awareness of furniture and home accessory products, Oak Furnitureland’s Unique Selling Points (USPs), and competitor differentiators.
- Familiarity with regulatory frameworks relevant to retail sales, including compliance with policies and procedures.
- Knowledge of customer purchasing motivations and external/internal trade influences.
Note: This position offers uncapped commission rates up to 4% on all sales, contributing toward showroom targets.
Working Hours
This role is full-time (40 hours per week), operating 5 days out of 7, with one weekend off every six weeks.
Preferred experience: Roles equivalent to Sales Associate, Sales Consultant, Retail Associate, Sales Professional, Sales Executive.
Benefits
- Exclusive Employee Discounts – Enjoy affordable savings on all Oak Furnitureland products after probation.
- Generous Holiday Allowance – 20 days of annual leave, excluding bank holidays.
- Special Occasion Days – Take an extra day off each year for birthdays or other significant milestones.
- My Rewards Programme – Access discounts across dining, groceries, travel, entertainment, and gyms.
- Competitive Pension Scheme – Enjoy 4% employee contributions, matched by the company.
- Comprehensive Life Assurance – Free cover worth at least twice your annual salary, valid up to age 65.
- Continued Development – Access ongoing training and development opportunities to advance your career.
- Supportive Employee Assistance Programme – Confidential counselling via phone or in-person access.
- Free On-site Parking – Hassle-free parking at the showroom location.
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Company Information
About Oak Furnitureland
Founded in 2006, Oak Furnitureland was created to provide affordable, high-quality hardwood furniture. Today, our commitment to durability, quality, and value remains core, alongside an expanded range today catering to diverse styles and furniture categories for every home.
Purpose & Values
Driven by ‘helping people make their house a real home’, our values inspire colleagues:
- We are adaptable
- We are experts
- We are authentic
- We are one team
- We put our customers first
Equal Opportunities Employer
Oak Furnitureland values diversity, inclusion, and equal opportunity, aiming to reflect our demographic in hiring. We strive to create a workplace where every colleague thrives, advances their career, and contributes to our collective success.
- We encourage applications from members of minority and underrepresented communities.
Offer Conditions: Subject to references and a DBS check.
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