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Retail Team Leader
Retail Team Leader (Brand Lead) – Superdry
The Role
As a Brand Lead, you will shape the customer experience in store through a genuine, style-driven approach. You’ll support the management team by motivating your colleagues to exceed retail targets and deliver excellent service, reflecting the Superdry vision at every touchpoint.
You Will
Operations & Service
- Act as a local knowledge and sales expert to deliver an unbeatable brand experience for every customer.
- Master Superdry’s aesthetic standards, translating them into exclusive in-store experiences.
- Make confident, customer-centric decisions—handling issues with ownership and problem-solving.
- Model our brand behaviours, values, and style to inspire others.
- Build trust through open communication and collaboration with the team.
- Constantly deepening product knowledge and business acumen.
- Drive store presentation—ensuring the venue reflects the Superdry look.
- Align your team to achieve retail standards and service excellence.
- Support loss prevention, health & safety, and compliance tasks as needed.
- Exceed every expectation—owning accountability and leading by example.
- Cultivate collaborations with colleagues and share the Superdry culture passionately.
- Maintain strong commercial awareness—understanding KPIs and contributing innovative ideas.
- Make every day productive and impactful for your store.
- Be authentic and true to yourself—trust your instincts as a store ambassador.
- Hold keys for the store, managing openings, closures, and cash operations.
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People Management (Depends on store structure)
- Assist in daily team supervision, guidance, and mentorship.
- Motivate and lead teams to deliver exceptional service.
- Provide clear direction inflecting team focus, aligning efforts with goals.
- Drive staff engagement and progress towards store targets.
- Balance operational tasks across the team, leveraging practical expertise.
- Offer timely feedback, acknowledging achievements and addressing improvements.
- Contribute to performance reviews and internal talent development processes.
You Are
The Ideal Candidate
- Retail/Sales Operations Expert—with the drive to step up as a leader.
- Passionate about brand & customers—creating memorable experiences.
- Style Obsessed—deeply engaged with product and design.
- Experienced in leading teams—inspiring motivation and discipline.
- Exposure to (or mentality for) people management, performance culture.
- Strong communicator and brand advocate—connecting authentically with people.
- Purposeful & organized—owning responsibilities and maximizing productivity.
- Problem-solver—converting challenges into opportunities.
- Collaborative mind—excited by team results over individual ambition.
- Comfortable with fast-paced change—thriving in a dynamic environment.
- Authentic—aligning values with actions and leading by example.
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Working for Superdry
Benefits
- Competitive hourly wage—fairly rewarded for your contributions.
- 20 holiday days + your birthday off—balancing work and personal time.
- Generous clothing allowance—access to dependable Superdry wardrobe.
- 50% staff discount—affordable shopping online and in-store.
- Flexible working—including options for 4-day weeks (availability-dependent).
- Style & Service skills—bootstrapped by strong training & development.
- Fully personalized induction and development roadmap.
- Pension contributions for long-term financial security.
- Life assurance as a commitment to well-being.
- Inclusive, diverse culture with a focus on sustainability and excelling with premium product quality.
Who We Are
Superdry has designed world-class apparel for 15 years, etching a legacy in the global fashion industry. We empower contemporary, style-obsessed consumers while championing environmental responsibility.
Now, we’re entering an exciting brand reset phase, returning to our design strengths and drawing sharper focus to our legacy. This evolution demands the right ambassadors, creators, and leaders—those who will own the journey alongside us.
Join Superdry—where passion for style meets ambition.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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