Sphere Digital Recruitment Group
Retention & Loyalty Team Lead | Gaming
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Retention & Loyalty Team Lead
Manchester, 2 days office
£80,000
Please note, you will need to come from Gaming / Entertainment
We're partnering with a fast-growing digital business that's looking for an experienced Retention & Loyalty Team Lead to join their marketing team.
This is a great opportunity for someone who enjoys combining strategy with hands-on delivery. You'll lead the execution of customer retention and loyalty initiatives, working across CRM, rewards, lifecycle marketing and customer experience to increase engagement, retention and long-term customer value.
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A bit about the role:
- Lead the delivery of retention, loyalty and lifecycle marketing campaigns across multiple channels.
- Develop customer journeys, segmentation strategies and personalised experiences.
- Own and optimise loyalty and rewards initiatives, balancing customer engagement with commercial performance.
- Analyse campaign performance, identify opportunities for improvement and use data to drive decisions.
- Coach and support a small team, helping maintain high standards and best practice.
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A bit about you:
- You've got solid experience in retention, CRM, lifecycle or loyalty marketing.
- You're confident building customer journeys, running loyalty programmes and improving customer engagement.
- You enjoy using data, testing and customer insights to optimise performance.
- You've managed or mentored people and enjoy helping others develop.
- You're organised, commercially minded and comfortable working in a fast-paced environment where priorities can evolve.
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