Betway Group
Retention Martech Product Owner
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Job Title
On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by.
Role Overview
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Manage Business Requirements & Strategy
- Partner with CRMX and HVC teams to gather, understand, and challenge business requirements related to customer retention, lifecycle marketing, and engagement and manage the relationship with the incumbent external vendor
- Ensure requirements are clear, measurable, and aligned to business outcomes with main KPIs being: Retention Rates, Player Values & Active Player Days
- Proactively identify gaps, risks, or inefficiencies in proposed use cases and recommend improvements
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Provide Martech-Retention Expertise
- Act as the subject matter expert on retention-based martech tools used in the business, but also possess an understanding of tools in the market
- Understand the capabilities, limitations, and trade-offs of different tools and advise stakeholders on what is realistically achievable
- Translate business use cases into scalable martech solutions, ensuring alignment with architecture and data constraints
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Data Translation & Ownership
- Translate business requirements and use cases into clear data requirement which are well documented (e.g. schemas, event tracking, segmentation logic, attributes)
- Own documentation of data requirements and ensure clarity and completeness for technical teams
- Co-ordination with Data Engineering
- Act as the primary point of contact for external data engineering teams for Retention-based requirements
- Clearly communicate requirements, priorities, and expected deliverables and manage progress with data engineers
- Hold external teams accountable to agreed timelines, scope, and quality standards
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Delivery & Execution
- Own the end-to-end delivery of retention-focused initiatives from proposal through to implementation
- Validate delivered data and solutions meet business needs and are fit for purpose and provide measurable reporting to be able to quantify the value of use case/ required data to the bottom line
- Prioritise backlog based on business impact, feasibility, and dependencies and continuously review and manage priorities with the data engineering team
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Success Measures
To be demonstrated as direct result from the use of the marketing technology stack:
- Uplift in main business KPIs (Retention Rates, Player Values & Active Player Days) as a result from data activation
- Maintain regulatory and compliance KPIs for incumbent solution (0% contact with self-excluded customers amongst others)
- Delivery of (new) high-quality, reliable data pipelines and unlocking of martech capabilities
- Clear, actionable, and scalable data foundations for future CRM use cases
- Strong alignment between business expectations and delivered solutions
What You’ll Bring
You’re someone who brings:
- Effective communication skills, speaking with both technical and non-technical stakeholders
- Strong understanding of customer lifecycle, retention strategies, and CRM/loyalty programs
- Hands-on experience using retention-focused martech platforms with a strong understanding of data flows, event tracking, segmentation, and personalisation
- An ability to interpret technical constraints and translate them into business-friendly explanations
- Strong ownership mindset with the ability to drive delivery and hold teams accountable
- Skills in backlog management, prioritisation, and agile delivery practices
- Confidence in challenging assumptions and influencing decision-making
As this is a senior and critical role in ensuring data is correctly activated, we are looking for candidates who can demonstrate they are:
- Commercially driven and outcome-oriented
- Detail-oriented with strong analytical thinking
- Proactive, assertive, and comfortable holding teams accountable
- Curious about data, technology, and customer behaviour
- Can work with minimal supervision and management
Desirable Skills
It would be great if you also have some the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations or experience in high-growth, digital, or subscription-based businesses.
- Familiarity with analytics platforms and experimentation (A/B testing, cohort analysis)
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Our Values Are Non-Negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
Should you not hear from us within 2 weeks, please assume your application has not been successful.
Betway Group
Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Founded in 2006, our teams in Malta, Guernsey, Spain and London are constantly expanding and evolving. By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment.
Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action – putting them at the heart, making them feel part of it. We live and breathe our values – these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners.
If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.
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