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Route to Market Lead – Convenience & Wholesale - BCorp - Remote based
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Route to Market Lead – Convenience & Wholesale
High-Growth Challenger Consumer Brand & B Corp
UK Remote - bi weekly London HQ travel
Up to £70,000 + Bonus + Equity and package
We're partnering with one of the UK's most exciting B Corp challenger consumer brands as they continue an exceptional growth journey.
Having established a significant presence within grocery and direct-to-consumer, the business is now investing in a dedicated commercial leader to build its Out of Home, Convenience and Wholesale channel from the ground up (nearly!).
If you're energised by opening doors, creating new routes to market and building something from scratch, this could be one of the most exciting commercial opportunities you'll see this year.
The Opportunity
Reporting directly into the commercial leadership team, you'll take ownership of an almost entirely new route to market.
- Define the strategy
- Prioritise opportunities
- Build long-term partnerships across convenience, wholesale and alternative retail channels
This isn't about maintaining an existing customer base.
It's about identifying white space, winning new business and creating a scalable commercial channel capable of becoming a major contributor to future growth. They have already unlocked CoOp, Bestway and Booker with so much more to come.
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What You'll Be Doing
- Develop and execute the Out of Home & Convenience strategy
- Secure new listings across wholesale, convenience and route-to-market partners
- Build relationships with national and regional wholesalers
- Drive distribution through symbol groups and independent retail networks
- Identify new commercial partnerships that accelerate brand awareness and availability
- Work closely with Marketing and Category teams to maximise customer activation
- Build a scalable commercial platform for long-term growth
Who We're Looking For
This role is all about mindset.
You'll probably come from an FMCG, drinks, food or consumer goods background where you've successfully built new business rather than simply managed existing accounts.
You'll likely bring experience working with:
- Booker
- Bestway
- Batleys
- Dhamecha
- SPAR
- Nisa
- Costcutter
- Co-op Wholesale
- Regional wholesalers
- Convenience retail
- Wholesale distributors
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Most importantly...
You'll be commercially curious, entrepreneurial and naturally comfortable creating opportunities where none currently exist.
You'll Thrive If You...
- Love opening new doors
- Enjoy building
- Think commercially before operationally
- Are comfortable working autonomously
- Want genuine ownership rather than layers of hierarchy
- Prefer pace over bureaucracy
- Enjoy working alongside ambitious founders and leadership teams
Why Join?
This is a rare opportunity to join a genuine challenger brand at exactly the right stage of its journey.
You'll have the autonomy to shape an entirely new commercial channel, influence strategy from day one and make a visible impact on one of the business's biggest growth opportunities.
Fully remote, highly entrepreneurial and backed by an ambitious leadership team, this is a role for someone who wants to build something rather than simply manage it.
For a confidential discussion, please contact:
Lyle Edwards - lyle.edwards@ecwsearch.com
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