Yaz Associates GmbH
SaaS Digital Marketing Manager
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SaaS Digital Marketing Manager
Junior Digital Marketing Manager Remote – Greater London area
My client offers a cutting-edge Data Lifecycle Management Platform/Observability solution, helping businesses protect and maximise the value of their Salesforce data while enabling fast, reliable backups, archiving, recovery, and data consumption.
We’re seeking a Junior Digital Marketing Manager to build, execute, and optimise our digital marketing strategy across paid, owned, and earned channels.
About the Role
Digital marketing professionals in this role develop and implement data-driven strategies to drive organic growth, pipeline development, and conversion in a B2B SaaS Salesforce ecosystem.
The ideal candidate will thrive in a peer-led, group/holding company structure, influencing cross-functional teams through collaboration, not authority.
Responsibilities
- Digital Strategy:
- Plan and execute digital campaigns to align with business objectives.
- Campaign Management:
- Handle SEO, PPC, social media, email marketing, and content campaigns.
- Optimise on-page SEO, content calendars, and engagement strategies.
- Performance Analytics:
- Track KPIs, data-driven reporting, and ROI optimisation.
- SEO & Content Leadership:
- Guide keyword strategy, schema optimisation, and log file analysis.
- Ensure Core Web Vitals, site architecture, and technical SEO improvements.
- Website & UX Enhancements:
- Oversee A/B testing, CRO efforts, and user journey improvements.
- Budget & Spend Management:
- Allocate and monitor digital marketing expenditures across platforms.
- Collaboration & Stakeholder Influence:
- Work closely with sales, product, and creative teams to align messaging.
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Essential Requirements
- 5+ years’ experience in digital marketing, with a proven track record of driving organic growth and B2B SaaS inbound pipeline.
- Technical SEO mastery, including:
- Site architecture optimisation
- Technical audits (crawl optimisation)
- Core Web Vitals implementation
- Log file analysis and schema markup
- Strong hands-on knowledge of:
- SEO tools (Ahrefs, SEMrush or equivalents)
- Google Search Console
- Google Analytics 4 (GA4)
- Practical experience with AEO (Analytics & Engagement Optimization) and GEO (Growth & Extension Optimization) frameworks in AI-powered search contexts.
- Lovable (AI website builder) setup and customisation experience.
- Proficiency with WordPress, including:
- Theme management
- Plugin ecosystem optimisation
- Performance tuning
- Ability to effectively influence without direct authority in a repositioning group or portfolio company.
- Data-driven mindset—ability to link organic performance to revenue pipelines.
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Preferred Experience
- Proven ability to manage multiple digital properties across diverse brands.
- Insider knowledge of Salesforce ISV (ISV) or AppExchange ecosystem practices.
- Experience with review platform management (e.g., G2, Capterra, TrustRadius).
- Contributed to knowledge graph or AI citation strategies.
- Background in a private equity (PE) or portfolio company environment.
How to Apply
Out-of-band discussions encouraged in strictest confidence—*
Submissions only from UK nationals or permanent residents.
Please apply via email: yaz@yaz-associates.com
— We’ll follow up to discuss further.
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