SERVED®
Sales & Activation Executive – Wholesale & Convenience
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Sales & Activation Executive – Wholesale & Convenience (London)
Location: Waterloo, London (Mon-Weds in office/2 days in field or WFH) Role Type: Permanent / Full-Time Start Date: ASAP Reports to: Head of Wholesale & Convenience
About SERVED
Join one of the UK’s most exciting FMCG growth stories. Co-founded by Ellie Goulding in 2020, SERVED has rapidly become one of the fastest-growing FMCG brands in the UK. In September 2023, Heineken acquired a significant minority stake, marking a major milestone in the brand’s expansion.
Our award-winning drinks are designed for modern lifestyles without compromising on taste. The range includes ready-to-drink and draught cocktails, crafted using only the finest natural, sustainably sourced ingredients and premium spirits.
In 2025, SERVED was the 2nd fastest-growing RTD spirit brand in the UK and is now stocked in over 25,000 distribution points, including Tesco, Sainsbury’s, Asda, Ocado, Amazon, Spar, Dhamecha, Parfetts, Premier, Londis, Budgens, Bestway Group, and Booker Group. Further national expanded listings are planned for 2026.
This is a chance to join a category-defining brand at a critical growth stage.
The Opportunity
We’re looking for an ambitious Sales & Activation Executive to join our commercial team and help accelerate SERVED’s growth in wholesale and convenience channels.
Ideal candidates will have 1–2 years of experience in FMCG, sales, field marketing, or customer-facing commercial roles, with a desire to progress their career within one of the UK’s fastest-growing drinks brands.
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Reporting directly to the Head of Convenience & Wholesale, you’ll:
- Execute sales activations and customer-facing campaigns.
- Build and maintain relationships with retailers and wholesalers.
- Boost visibility in depot and store environments.
- Drive incremental sales across our customer portfolio.
The role offers significant exposure to commercial strategy, customer management, and a clear trajectory into national account management and broader commercial leadership.
Key Responsibilities
You’ll be responsible for:
- Owning and delivering depot demonstrations and sampling activations.
- Building and maintaining relationships with independent retailers and wholesale partners.
- Identifying opportunities to improve distribution, visibility, and sales rates.
- Executing merchandising and POS campaigns across customer estates.
- Monitoring competitor activity and providing market insights.
- Analysing activation performance and recommending improvements.
- Supporting customer meetings, presentations, and commercial projects.
- Representing SERVED at trade events and customer activations.
Who You Are
We’re seeking candidates with:
- A minimum of 1–2 years’ experience in FMCG, sales, field marketing, retail, hospitality, or customer-facing commercial roles.
- Strong communication and relationship-building skills.
- Exceptional organisational ability and attention to detail.
- A commercially astute mindset, with the ability to use analytics to inform decisions.
- Comfort working independently in the field.
- High drive, self-starting, motivated, and achievement-focused.
- Confidence in using Excel and interpreting performance data.
- A passion for working in a fast-paced, entrepreneurial environment, with a can-do attitude.
- A UK driving licence is desirable but not essential.
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Why SERVED?
- Be part of one of fastest-growing and most exciting FMCG brands in the drinks sector.
- Learn directly from experienced commercial leaders.
- Gain real ownership and impact from day one.
- Work at the intersection of sales, brand, and growth.
- Drive measurable revenue growth and career acceleration.
- Potential pathway into national account management.
Package & Benefits
- Competitive base salary.
- Annual bonus based on achieving annual KPIs.
- 25 days holiday + public holidays.
- 3% employer pension contribution, with option to add 5% employee contribution.
- 4pm Friday finish.
- Free SERVED drinks for yourself, plus product discount codes for friends and family.
- Hybrid working – 3 days in our London Waterloo office, 2 days remote.
At SERVED
“We believe in having a diverse, enthusiastic, and skilled team—the heart of our growth. We celebrate uniqueness and are committed to an inclusive environment for all.”
We don’t discriminate on the basis of race, age, nationality, gender reassignment, marital status, pregnancy, religion, disability, or sexual orientation.
If you’re ready for a role propelling a fast-growing brand and bringing your skills to the UK’s leading premium RTD drinks brand, we’d love to hear from you!
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