Tilia Homes
Sales and Marketing Director - New Homes
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Tilia Homes
Tilia Homes are an ambitious housebuilder. As part of the ‘untypical Group’, we put people and the planet at the heart of everything we do. We're dedicated to delivering the best possible standards in design, build quality, and service for our customers.
We’re looking for talented and enthusiastic individuals who will share this passion, to join our team
Our Benefits Package Includes:
- Car Allowance
- Life Assurance
- 26 days holiday with additional bank holidays pro rata
- Holiday Buy Scheme
- Employee Assistance Programme
Sales Director Opportunity
Tilia Homes have an opportunity for Sales Director in our Northern regional team and based from our office in Warrington.
Reporting to our Regional Managing Director, this Senior post will lead a talented team and is responsible for planning and implementing sales strategies, managing sales teams, and driving regional growth to ensure that sales and profit targets are met while delivering a market-leading customer experience.
Duties and Objectives:
- Develop and implement effective sales strategies, tailored to individual sites
- Work closely with our group marketing team to ensure brand consistency across all content and channels
- Drive ongoing improvements and innovation in line with evolving customer needs and trends to drive growth, penetrate new demographics, and delight customers
- Develop a clear pricing strategy for new sites to support land acquisition as well as continuously monitor and review existing prices and specifications to stay ahead of competitors
- Lead, nurture, and develop regional sales teams to achieve sales and profit targets
- Maximise selling prices and create value while maintaining the required sales rate
- Prepare monthly, quarterly, and annual sales forecasts and prepare sales reports for regional and group board meetings
- Continuously monitor and analyze performance metrics and suggest improvement measures
- Manage sales progression to deliver our sales within the targeted timescales, providing our customers with clear communication throughout the purchasing process
- Maximise the use of our chosen referred IFA’s and Solicitors to help provide a seamless service to our customers
- Create strong working relationships with other members of the Senior Leadership team
- Work with other teams in the business to manage the site and individual home delivery timescales, costs associated with selling our homes, appearance of completed/stock product, quality of homes being handed to our customers
- Establish productive and professional relationships with key stakeholders across all relevant functions
- Provide thought leadership and act as the ‘Voice of the Customer’ in the Regional Sales Director forum to influence forward-looking actions that deliver an improving customer experience and using data and insights to drive more customer-focused thinking and behaviours
- Provide timely and effective solutions to customer needs in close liaison with customer service and site management teams
- Closely manage new site launches and provide the consistent sales support to delight customers and prospects
- Ensure sales team are updated on new legislation and Company policy is adhered to
- Establishing and closely manage the sales budget
- Play an active role in the policing of, and compliance with, legislation such as: The General Data Protection Regulation (GDPR) The Consumer Protection Act, the NHQB and The Consumer Code
- Help to ensure that our customers’ data is always treated with respect and diligence
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Skills and Experience Required:
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- Proven work experience as a Regional Sales Director or similar senior sales role, in residential housebuilding
- Demonstratable experience of implementing and meeting a strategic vision
- Proven history of achieving sales targets
- Familiarity with CRM software, preferably Hubspot
- Deep understanding of detailed sales performance metrics
- Experience of leading, coaching, developing, and guiding high-performing sales teams
- Excellent stakeholder engagement and communication skills with a strong customer service attitude
- Success in driving projects to timescales and budget, through to completion
- Extensive working knowledge of The Consumer Code, Consumer Protection Act, and NHQB
- Curiosity, openness to new ideas, and willingness to learn
- Full UK Driving license
About untypical
Bringing together two trusted housebuilding brands, Tilia Homes and Hopkins Homes, untypical aims to make a positive difference to the UK housebuilding market and help to provide greater access to homes which are affordable for buyers.
Guided by an innovative approach and a commitment to excellence, untypical focuses on creating sustainable, inclusive communities, delivering homes across the UK that people want to live in and are good for the planet.
Our people are at the heart of what we do and crucial for us to succeed in becoming the UK’s most customer-centric housebuilder.
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