Universal Business Team
Sales and Marketing Manager
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Sales & Marketing Manager
Our client, a leading packaging solutions provider based in Kimbolton, Cambridgeshire, is seeking an experienced Sales & Marketing Manager to lead and align both their sales and marketing functions. This is a pivotal leadership role responsible for driving revenue and margin growth, strengthening market presence, and ensuring a cohesive, insight-led commercial strategy across the business.
The successful candidate will oversee the full sales operation, alongside developing and executing the company’s marketing strategy. This role offers a unique opportunity to shape the commercial direction of the business at an exciting stage of growth.
Key Responsibilities
Sales Leadership & Strategy
- Lead, manage, and develop the entire sales function, including Field Sales, Internal Account Management, and Business Development teams
- Set and deliver sales targets, forecasts, and budgets aligned with overall business objectives
- Report sales KPIs, optimisations, insights, and performance metrics to the leadership team
- Develop and implement a clear sales strategy to drive new business acquisition and account growth
- Monitor sales performance metrics and provide regular reporting, insights, and improvement plans to the leadership team
- Coach and mentor the sales team to improve performance, capability, and engagement
- Identify new market opportunities, sectors, and routes to market
- Work closely with key customers to strengthen relationships and maximise long-term value
- Ensure effective pipeline management and CRM utilisation across all sales teams
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Marketing Strategy & Execution
- Develop and execute a results-orientated multi-channel marketing strategy aligned with business goals
- Report marketing KPIs, optimisations, insights, and performance metrics to the leadership team
- Collaborate with key stakeholders across the business to develop new propositions and enhance existing ones
- Lead a new website implementation project
- Drive new product launches
- Shape the company brand narrative and ensure consistent messaging, with a focus on sustainability, innovation, and customer care
Digital & Campaign Management
- Website & SEO: Maintain and update website, lead SEO & AdWords strategies, and analyse performance metrics
- Social media & email marketing: Build and manage targeted campaigns end-to-end and analyse performance
- Content creation: Plan and produce high-quality written content across platforms
- Regularly test and optimise campaigns to reduce CPC and CPL, and improve ROI
Sales & Marketing Alignment
- Ensure strong alignment between sales and marketing to maximise lead generation and conversion
- Develop lead generation strategies that support the sales pipeline
- Implement processes for lead tracking, nurturing, and conversion through CRM
- Conduct market, customer, and competitor research to identify trends and opportunities
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Systems & Reporting
- CRM management and optimisation across both sales and marketing functions
- Develop dashboards and reporting frameworks to track performance across all commercial activities
- Manage external agencies and third-party suppliers effectively and within budget
Requirements
- Proven experience in a senior sales and/or marketing leadership role
- Strong track record of managing and developing high-performing sales teams
- Experience in both strategic planning and hands-on execution across sales and marketing
- Strong understanding of digital marketing channels (SEO, PPC, social, email)
- Proven success in B2B product sales and marketing environments
- Commercially driven with strong analytical and data interpretation skills
- Excellent leadership, communication, and stakeholder management skills
- Experience with CRM systems (HubSpot or similar) and sales/marketing tools
- Highly organised with strong project management capability
- Able to work effectively independently and as part of a leadership team
- Experience in packaging or related industries is desirable but not essential
- Strong IT proficiency, including Microsoft Office and commercial systems
Benefits
- Salary of between £60,000 and £65,000 DOE (OTE £80,000)
- 25 days holiday + bank holidays
- Employee assistance programme
- Full time, permanent
- Monday to Friday, 8.30am to 5pm (please note that this is an onsite position)
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