Everlast Gyms
Sales and Retention Manager
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Sales & Retention Manager
About the Role
As a Sales & Retention Manager, you’ll drive membership growth, maximise retention, and ensure our live member movement continues expanding. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, coach the team, and ensure every member’s journey is seamless from the first visit to long-term success. You’ll champion sales excellence at the club, implementing smart strategies and fostering strong relationships both within the gym and externally.
Job Description
What You’ll Be Doing
- Advocate and deliver the FUNDAMENTALS sales process, training and coaching the team to reach peak performance.
- Drive new member sales while maximising retention of existing members to grow live member numbers.
- Own the club’s activity planner, ensuring initiatives are well-planned, executed, and impactful.
- Implement creative lead-generation strategies, both internally and externally.
- Monitor KPI dashboards, providing key insights to the General Manager and ensuring targets are met.
- Drive all revenue streams—memberships, product sales, and secondary spend—to maximise profitability.
- Prepare and deliver monthly sales presentations to the wider management team.
- Build strong local business partnerships and develop #WeMoveBusinesses opportunities.
- Lead by example, including reception and gym floor duties in this member-facing role.
- Engage in national initiatives such as #WorkoutWednesday and #WeCommunicate.
- Provide honest, constructive feedback to team members, supporting their development and performance.
- Support the General Manager with operational tasks like health & safety, facilities, maintenance, recruitment, and presentation standards.
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Qualifications
About You
- Passionate about health, fitness, and wellness.
- A proven leader—able to inspire, coach, and drive a team to success.
- Strong sales and retention focus with a results-driven mindset.
- Excellent communication and interpersonal skills, adapted to diverse audiences.
- Positive, solutions-focused, and resilient under pressure.
- Ambitious, driven, and eager to develop further in leadership.
- Flexible to work evenings, weekends, and Bank Holidays to support business needs.
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Benefits and Perks
Why Join Us?
An opportunity like this at Frasers Group is for those who dare—where the potential is limitless, and the rewards match your ambition.
You’ll enjoy:
- Free gym membership.
- 20% discount across all Frasers Group brands.
- Eligibility for the Fearless 1000 Bonus Scheme.
- Monthly Frasers Champion awards—winners receive double their salary for the month.
- Recognition through Everlast Gyms Monthly Champions.
- Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
- Opportunities to enhance your fitness knowledge via product training, along with PT and group training delivery.
Beyond the Role
At Frasers Group, we live by our core principles:
- Think without limits – move fast, think fearlessly, and take the team with you.
- Own it and back yourself – own the basics, your role, and the results.
- Be relevant – to our people, our partners, and the planet.
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Jessica, London
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