Frasers Group
Sales and Retention Manager
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Sales and Retention Manager
Sales & Retention Manager
As a Sales & Retention Manager, you’ll drive membership growth, maximise retention, and ensure our live member base continues to thrive. Reporting directly to the General Manager, this full-time leadership role will involve leading sales initiatives, supporting the wider team, and ensuring a seamless member journey from their first visit onwards. You’ll be the ambassador for sales excellence in your club, setting the standard, implementing creativity, and forging strong relationships both within and beyond the gym.
About the Role
What You’ll Be Doing
- Advocating and delivering the Fundamentals sales process, training and coaching the team to achieve peak performance
- Driving new member sales while maximising retention of existing members to sustain and grow the live member movement
- Owning the activity planner for the club – orchestrating initiatives to ensure they are well-planned, executed, and impactful
- Implementing creative lead-generation strategies, both internally and externally
- Monitoring dashboards and KPIs, providing actionable insights to the team while ensuring targets are consistently met
- Boosting revenue streams from memberships, products, and secondary spend to enhance profitability
- Preparing and delivering monthly sales presentations to the wider management team
- Building strong local business partnerships and developing opportunities under #WeMoveBusinesses
- Leading by example on reception and the gym floor—role modelling exceptional member-facing service
- Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate
- Providing honest, constructive feedback to team members to support their professional growth and performance
- Assisting the General Manager in operational tasks, including health & safety, facilities, maintenance, recruitment, and maintaining presentation standards
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Qualifications & About You
- A passionate advocate for health, fitness, and wellness, living those principles yourself
- A proven leader with the ability to inspire, coach, and drive a high-performing team
- Results-driven sales and retention specialist with a natural focus on growth and retention strategies
- Exceptional communicator, capable of adapting your approach to engage diverse audiences
- Positive, solutions-focused, and resilient—delivering under pressure while maintaining energy
- Ambitious and driven, eager to develop further as a leadership figure
- Flexible to work evenings, weekends, and Bank Holidays to support club demands
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Additional Information
Why Join Us?
At Frasers Group, this opportunity is for the fearless. The potential to leap forward is limitless, the experience unrivalled, and rewards designed to reflect your ambitions.
You’ll get:
- Free gym membership
- 20% discount across all Frasers Group brands
- Eligibility for the Fearless 1000 Bonus Scheme
- Monthly Frasers Champion awards (winners double their monthly salary)
- Reward & recognition through Everlast Gyms Monthly Champions
- Funded training and qualifications, including Level 3 & 5 in Management & Leadership
- Enhanced fitness knowledge through product training, plus opportunities to deliver PT and group training
At Frasers Group, We Live By Our Principles
- Think without limits – Move fast, think fearlessly, and take the team with you
- Own it and back yourself – Uncompromisingly own the basics, your role, and the outcomes
- Be relevant – To our people, our partners, and the planet
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