Frasers Group
Sales and Retention Manager - Everlast Gyms
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Sales and Retention Manager - Everlast Gyms
Frasers Group – Sales & Retention Manager
About the Club
See full club profile here.
Company Description
As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards.
You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.
Job Description
What You’ll Be Doing
- Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
- Driving new member sales while maximising retention of existing members to grow the live member movement.
- Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful.
- Implementing creative lead-generation strategies both internally and externally.
- Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.
- Driving all revenue lines from memberships, products, and secondary spend to maximise profitability.
- Preparing and delivering monthly sales presentations to the wider management team.
- Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
- Leading by example on reception and the gym floor in this member-facing role.
- Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
- Providing honest, constructive feedback to team members, supporting their development and performance.
- Supporting the General Manager with operational tasks, including health & safety, facilities, maintenance, recruitment, and presentation standards.
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About You / Qualifications
- Passionate about health, fitness, and wellness with a genuine drive to promote an active lifestyle.
- Proven leader with the ability to inspire and coach a team, fostering high performance.
- Strong sales and retention focus, with a results-driven mindset and an eye for growth metrics.
- Excellent communication and interpersonal skills, able to adapt style to different audiences (members, staff, stakeholders).
- Positive, solutions-focused, and resilient under pressure—into the late hours if required.
- Ambitious and driven, with a keen desire to develop further in leadership.
- Flexible to work evenings, weekends, and bank holidays to support the needs of the business.
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Additional Information
Why Join Us? An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience is unrivalled—and the rewards are designed to match.
What You’ll Get
✅ Free gym membership ✅ 20% discount across all Frasers Group brands ✅ Eligibility for the Fearless 1000 Bonus Scheme ✅ Monthly Frasers Champion awards (winners receive double their salary for the month) ✅ Rewards and recognition through Everlast Gyms Monthly Champions ✅ Training and funded qualifications, including Level 3 & 5 in Management & Leadership ✅ Opportunities to enhance fitness knowledge via product training, plus the chance to deliver PT (personal training) and group training sessions
Our Principles
At Frasers Group, we live by these core values:
- Think without limits: Move fast, think fearlessly, and take the team with you.
- Own it and back yourself: Own the basics, your role, and the results.
- Be relevant: To our people, our partners, and the planet.
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