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Job Description
Title: Sales Associate
Reports To: Store Manager/ Concession Manager
Company Overview
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
As a key member of Longchamp’s boutique team, Sales Assistants play an essential role in creating a luxurious, welcoming, and personalised shopping experience. They are the frontline ambassadors of the brand, combining product knowledge, enthusiasm, and elegance to deliver exceptional service.
Values & Culture
Longchamp embraces five core values:
- Elegance – Providing a refined and polished customer experience
- Authenticity – Acting with honesty and professionalism
- Creativity – Encouraging innovation and fresh thinking
- Quality – Striving for excellence in service and product
- Sustainability – Committing to thoughtful, responsible business practices
Sales Assistants embody these values through every client interaction and contribute to a culture of respect, collaboration, and passion for luxury retail.
Job Purpose
To deliver exceptional, personalized service that exceeds client expectations, supports daily boutique operations, and contributes to achieving sales and Clienteling goals in alignment with Longchamp’s luxury standards.
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Key Responsibilities
Customer Service & Sales
- Welcoming and advising customers: provide a warm, personalized welcome and guide clients through tailored recommendations based on their needs.
- Contributing to sales: taking an active part in selling products in line with the company's sales techniques and store objectives.
- Building long-term relationships with clients: develop and maintain client relationships through excellent service and personalized follow-up.
- Managing returns and exchanges: dealing with customer requests for product returns or exchanges, in line with internal policies.
Product & Brand Knowledge
- Demonstrate in-depth knowledge of Longchamp products, craftsmanship, and brand heritage.
- Communicate brand stories and product features with confidence and clarity.
- Stay updated on new arrivals, seasonal launches, and promotional activities.
Boutique Operations
- Ensuring product presentation: making sure that products are displayed in adherence to visual merchandising guidelines.
- Restocking and stock management: support replenishment, stockroom activity, and inventory accuracy.
- Managing checkout operations: carrying out transactions smoothly and guaranteeing fast, secure service and data capture.
Skills & Qualifications
- Minimum 1 year of experience in retail, preferably luxury or premium
- Strong interpersonal and communication skills
- POS system knowledge and basic MS Office familiarity
- Fluent in English (additional languages preferred)
- Passion for fashion, customer service, and luxury brands
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Person Specification
- Outgoing, polished, and professional demeanor
- Service-driven and problem-solving
- Team player with a proactive attitude
- Detail-oriented, punctual, and dependable
- Organized, and able to prioritize daily tasks
- Flexible with scheduling including weekends, evenings, and holidays
Key Performance Indicators (KPIs)
- Personal sales revenue
- Conversion rate (footfall to sales)
- Average transaction value (ATV) and Units per Transaction (UPT)
- Client satisfaction feedback and mystery shopper results
- CRM entry completion and data quality
- Visual merchandising compliance
Benefits
- Competitive salary
- Monthly and annual performance bonuses
- Enhanced pension contribution
- Generous holiday allowance after qualifying period
- Private health cover after qualifying period
- Enhanced Maternity, Paternity, and adoption pay
- Staff discount
Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognizing the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. With a global presence, Longchamp promotes a culture that values authenticity and individuality, committing to equal employment opportunities for all employees. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.
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