Cala Group Limited
Sales Consultant
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Sales Consultant
About The Role Reporting to the Sales Manager, the Sales Consultant will play a key part in delivering regional sales performance and supporting the Company in achieving its overall profit and growth targets. This is a customer‑facing, target‑driven role requiring a proactive and commercially aware sales professional who is confident working independently while building strong relationships with customers and internal stakeholders.
The key responsibilities of the role include (but are not limited to): Achieve sales targets in line with quarterly development and regional objectives Manage a personal sales pipeline, identifying opportunities and risks and escalating as required Act as the main point of contact for customers throughout the home‑buying journey Present house types, specifications, options and incentives clearly and accurately Negotiate prices and incentives within agreed parameters Maintain accurate and timely CRM records from initial enquiry through to completion Progress sales through exchange and completion, liaising with solicitors, IFAs, estate agents and surveyors Deliver a consistently high standard of customer service and achieve strong customer feedback scores Promote the Cala brand, including site, regional and group strategy Understand and manage Part Exchange and relevant Government or internal incentives Interpret plans and technical drawings and deliver effective home demonstrations Build strong working relationships with site teams and support smooth customer handovers Work closely with Marketing to understand campaigns, trends and target markets Complete required sales, site and market reports accurately and compliantly Support the training and development of new sales team members Maintain show homes, sales areas and stock plots to Cala presentation standards
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About You You will be a confident, customer‑focused sales professional with a strong understanding of the new homes buying journey. You will balance commercial awareness with exceptional customer care, ensuring compliance, professionalism and a positive brand experience at every stage.
Knowledge, Skills & Experience:
Essential: Experience in a branded, target‑driven sales environment (new homes, retail, hospitality or similar) Strong understanding of the end‑to‑end sales process Confident use of CRM systems and Microsoft Office Knowledge of relevant legislation and compliance requirements (e.g. Consumer Code, GDPR, AML) Excellent negotiation, influencing and communication skills Highly organised, with strong attention to detail and ability to work under pressure Strong customer service focus, including after‑sales support Ability to work independently and collaboratively Proven track record of achieving sales targets and high customer satisfaction
Desirable: Previous new build homes sales experience Experience using specialist new homes sales systems Knowledge of mortgage products and affordability Experience of using Salesforce
Closing date: 24th May 2026 We reserve the right to close this vacancy early if we receive sufficient applications. We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision-making, products and services. And we’re striving to create an inclusive work environment, in which everyone can feel comfortable as themselves, uniquely contribute and do their best work. If we need to adjust anything in our recruitment process to support you, please contact careers@cala.co.uk
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What we offer
At Cala, we offer a competitive benefits package designed to support your wellbeing, flexibility and development, including: A generous holiday allowance with buy, sell and carry‑forward options Enhanced family‑friendly policies Flexible ways of working (where role‑appropriate) Private medical insurance and access to a 24/7 Employee Assistance Programme Ongoing learning and development opportunities Support for more sustainable travel, including our ULEV car scheme and Cycle to Work scheme
About us
Cala is a leading UK housebuilder delivering high‑quality homes and sustainable communities across Scotland, the South of England and the Midlands. We are known for our commitment to design quality, safety and customer experience. Our teams work collaboratively across disciplines to ensure well‑planned, well‑resourced developments from concept through to completion. We continue to invest in our people, technology and more sustainable ways of working as we grow our business.
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