Harbour Healthcare
Sales Development Advisor (12 Month Contract)
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Sales Development Advisor (12 months Fixed term contract)
Harrogate-based.
Candidates must hold a clean driver's license and have access to their own vehicle.
Harbour Healthcare
£35,000 Plus Bonus Structure And Great Benefits.
Harbour Healthcare are recruiting for a Sales Development Advisor in the Harrogate area. Harbour Healthcare set high standards for resident care, working for Harbour Healthcare will mean that you are joining a team that put residents care and comfort before everything else. Our team are professional, respectful, responsible, well trained and have high expectations of themselves and each other.
This represents a great opportunity for the right individual who is positive, self-motivated, friendly, and proactive. We are looking for someone who is experienced in the field to join our established team of professionals.
We are located close to the heart of Warrington, and with a great reputation locally, you would be joining a family, not just a business.
Role Overview
This is a high impact, target-driven role focused on maximising occupancy, increasing private fee levels, and driving revenue growth across a portfolio of care homes.
Reporting to the Head of Business Development, you will take full ownership of the enquiry pipeline, from lead generation through to conversion while building strong referral networks and raising the profile of each home within the local community and healthcare sector.
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This role is ideal for a commercially minded individual who thrives on hitting targets, building relationships, and delivering measurable results.
Core Responsibilities
- Take full accountability for occupancy performance across your homes
- Drive growth in private fee occupancy and improve average weekly fee
- Develop and execute clear, results-focused sales plans for each location
- Track performance weekly and adapt strategies to ensure targets are achieved
- Own and manage the full enquiry journey from initial contact to admission
- Respond to all enquiries with urgency and professionalism
- Deliver high-quality, persuasive show rounds that convert
- Implement structured follow-up processes to maximise conversion rates
- Proactively generate new enquiries through networking and outreach
- Build strong referral relationships with local authorities, hospital teams, and healthcare professionals
- Increase local visibility through community engagement and events
- Oversee social media posts and drive online reviews
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Key Performance Indicators
- Occupancy % across assigned homes
- Growth in private fee residents
- Average weekly fee improvement
- Enquiry response time and conversion rate
- Volume of new enquiries generated
- Strength of referral relationships
- Online reputation, reviews and ratings
Skills & Experience
- Proven track record in sales, business development, or occupancy growth
- Experience hitting and exceeding targets
- Strong closing and conversion skills
- Excellent communication and relationship-building ability
- Experience managing multiple sites is advantageous
- Comfortable using CRM systems and tracking performance data
- Full UK driving licence
Personal Attributes
- Highly driven and results-focused
- Commercially aware
- Proactive and resilient
- Professional and confident
- Empathetic with families
Additional Information
Initially responsible for three homes across Yorkshire. Portfolio can expand or change based on business needs and occupancy performance.
Please note that all our positions require an Enhanced DBS check for Children and Adults.
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