Happl
Sales Development Representative
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Sales Development Representative
About the Role
This role sits within Happl’s Go-To-Market (GTM) team, working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth.
Our mission is simple:
At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.
Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more. Past and recent successes include backing companies like Deel, Rippling, Airbnb, Coinbase, Dropbox, and being awarded a spot as one of the UK’s top 100 startups for 2026.
As a Business Development Representative (BDR), you’ll be the first point of connection between Happl and future customers.
Responsibilities
As a BDR, your primary duties include:
- Owning the top of Happl’s sales funnel, creating high-quality pipeline that fuels our growth
- Identifying and engaging ambitious companies ready to modernise their employee benefits
- Opening conversations with HR, Finance, and executive leaders at high-growth and enterprise organisations
- Building strategic target account lists and executing thoughtful, high-conviction outreach
- Creating opportunities through calls, emails, LinkedIn, events, and creative outbound campaigns
- Partnering closely with Account Executives to convert opportunities into customers
- Becoming an expert in Happl’s product, market, and customer pain points
- Using modern GTM tools, data, and AI to work smarter and maximise impact
- Feeding insights back to product and leadership to shape our GTM strategy and positioning
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Requirements
We’re looking for someone who:
- Has 2+ years of experience in a BDR, SDR, sales, or customer-facing role (preferably within a SaaS or startup environment)
- Is highly motivated, ambitious, and excited by the chance to join a startup in its early phase
- Is a confident communicator, comfortable engaging with senior stakeholders like HR, Finance, and leadership
- Has a curious, coachable, self-improving mindset with a keen interest in sales, startups, and employee benefits
- Is disciplined, with strong organisational skills and the ability to follow through
- Is comfortable using modern tools, including CRM, LinkedIn, email, and AI like ChatGPT
- Demonstrates a self-starter mentality, with strong sense of ownership and accountability
- Aspires to progress into Account Executive or senior commercial roles as the organisation grows
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We will still consider applicants who do not meet all criteria but believe their career trajectory aligns with this opportunity.
Why Happl?
You will have the opportunity to influence the future of employee benefits while being part of a fast-growing, early-stage startup:
- Competitive salary with commission structure
- Meaningful equity
- Immediate flexibility with a hybrid working setup (3+ days in office)
- Full access to Happl’s own benefits management platform
- Optional enrollment in private health insurance
- Optional enrollment in dental insurance, including family coverage
- A flexible wellbeing budget allowing you to invest in whatever wellbeing matters most to you
- Learning & Development (L&D) allowance
- Pension benefits from day one
- Rapid career growth within a scaling commercial team
- A unique opportunity to influence not just what we sell, but how we sell
The Interview Process
- Call 1: 20-minute introductory call with Ben (CoO & CoS)
- Call 2: 30-minute deep dive with Keith (CCO)
- Assessment Phase: Short task to complete
- Call 3: 30-minute deep dive with Ben T (CEO & Founder)
Location & Team
Location: London, Waterloo Team Size: GTM Working Arrangement: Hybrid (3+ days in the office)
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