Chris Lewis Group
Sales Development Representative
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Sales Development Representative
Internal Sales Development Representative (SDR) – Commercially Focused
Role Purpose
This commercially focused Internal Sales Development Representative (SDR) position involves:
- Qualifying inbound enquiries
- Developing opportunities within the existing customer base
- Supporting the sales team through structured sales administration
The role acts as the front line of the revenue engine, combining proactive opportunity development with disciplined sales operations to ensure:
- High-quality, well-qualified opportunities are passed to the field sales team
- Deals progress efficiently through internal systems
This role does not include responsibility for marketing or social media activity.
Success Measures (KPIs)
Performance will be measured against the following metrics:
- Number of qualified opportunities created
- Lead response time
- Conversion rate from enquiry to qualified opportunity
- Meeting bookings for field sales team
- CRM accuracy and data completeness
- Reduction in unqualified or poorly prepared deals
- Timeliness of deal processing and handover
- Contribution to team revenue performance (bonus-linked)
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Required Skills & Competencies
Essential Skills
- Confident and professional telephone manner
- Strong questioning and listening skills
- Naturally curious and investigative mindset
- Ability to work through complex information and identify opportunities
- Comfortable running structured sales campaigns
- High attention to detail and process discipline
- Strong written communication skills
- Organised, able to manage multiple workflows
- Commercial awareness and business judgement
- Resilient and comfortable handling rejection
- Strong internal stakeholder communication
Experience & Background
Essential:
- Experience in internal sales, SDR, sales support, or customer-facing commercial roles
- Experience using a CRM system (HubSpot or similar)
- Experience qualifying enquiries or managing inbound leads
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Desirable:
- Experience in Fire & Security, Building Services, Engineering, or Technical Sales
- HubSpot and Uptick experience
- Experience supporting B2B sales teams
Personal Attributes
- Curious and analytical
- Process-driven
- Reliable and consistent
- Comfortable working to targets and objectives
- Team-focused (rather than purely individualistic)
- Willing to develop technical product understanding over time
Training & Development
The role includes comprehensive training:
- Full product and systems training
- Sales qualification framework training
- Campaign and account development training
- Ongoing technical knowledge development
Career Progression Opportunities
Potential career paths include:
- Senior Internal Sales / SDR Team Lead
- Service Works Sales Manager
- Field Sales
- Sales Operations Management
A full role profile is available upon request.
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